Marketing Masterclass with Laurens Griep, Heineken's Global Digital Manager

In this special Cannes Lions episode, Laurens Griep, Global Digital Manager at Heineken, joins Declan Hollywood to explore the evolving intersection of technology and creativity. Laurens shares why, despite advancements in data and targeting, it's still great ideas that win hearts—and how brands that master both will lead the future.

He also unpacks the thinking behind Heineken’s new social planning tool, the “Hei” app, designed to solve a simple yet universal insight: planning a night out often takes longer than enjoying it.

A sharp and inspiring conversation for marketers looking to blend purpose, utility, and creativity in the digital age.