Join host Moira Vetter in conversation with Alex Gonzalez, Innovation and Marketing Officer at the Metro Atlanta Chamber and longtime friend. Alex shares his path from marketing and customer experience for brands such as GE and Equifax to the world of civic marketing and what it means to champion a city’s brand.

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In this episode of the Marketing Madhouse, Moira is joined by Torarie Durden, former GM and Head of Marketing at Walmart Business, and executive at leading brands like Russell Athletic, ADP, NASA and McKinsey. Torarie shares how his education in advanced engineering shaped his approach to business and marketing and how to fuel innovation in organizations large and small.

patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/

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In this episode, host Moira Vetter speaks with Sandy Jap, the Sarah Beth Brown Endowed Professor of Marketing at Emory University’s Goizueta Business School. Sandy shares insights from her book Partnering with the Frenemy, which examines the boundaries of trust in both personal and professional relationships. They talk about the evolution of direct selling and how social media and influencer marketing has changed our relationships with brands.

patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/

See omnystudio.com/listener for privacy information.