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Marketing Insights

Marketing Insights

De: McGraw Hill
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Welcome to the Marketing Insights Podcast Series. Each brief, marketing expert-hosted podcast will provide you with insights and considerations on relevant, practical and high interest topics in marketing. Intended to bring marketing concepts to life in an engaging way for faculty AND students! Take a listen and be sure to subscribe. New topics posted monthly.© 2023 Marketing Insights Arte
Episodios
  • Catch Me if You Can
    May 8 2025

    In this episode of Marketing Insights, entitled, “Catch Me if You Can,” we’re flipping the script on career conversations with a special guest who knows exactly what it takes to help professionals—whether you’re just starting out, scaling up, or somewhere in between—land the opportunity of their dreams.

    Joining host Shanita Akintonde at the mic is Missy Stella, powerhouse Senior Recruiter at LaSalle Network, who shares real talk on how to position yourself as the catch in today’s competitive job market.

    Together, they cover the moves that matter—from resume glow-ups and personal branding power plays to industry intel every ad exec should know. Whether you're a rising star or a seasoned strategist looking for your next big break, this episode will help you sharpen your edge and chart your course.

    Get ready to learn how to catch—and keep—the career you've been chasing. #CareerAdvice #CareerStrategies #CareerCoaching #PersonalBranding #MarketingInsights #LaSalleNetwork #ShanitaSpeaksLLC

    Podcast Transcript

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    32 m
  • Segmentation Strategy in the Age of AI
    Apr 24 2025

    This “Executive Perspective on Careers in Marketing” interview features Jaime Gaudet, Market Director at Aflac. On this episode of the Marketing Insights Podcast Series, Dr. Shane Hunt of Idaho State University visits with Jaime to discuss segmentation strategy in the insurance industry and the impact of AI and technology advances on AFLAC. Tune in for insights and career advice that will certainly inspire your creative and marketing strategy skills!

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    12 m
  • Crisis Brands
    Apr 10 2025

    In this podcast, Professor Shanita Akintonde discusses how some of the world's biggest brands, including some she's worked for, handle crisis situations. This is a don't-want-to-miss episode for those looking for time-tested tips.

    Podcast Transcript

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    27 m
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