What makes a media partnership actually work? In this episode, Carly Baker, Media Partnerships Lead at HubSpot Media Network, pulls back the curtain on what makes branded content succeed. With experience spanning talent management, business development, and audience growth across podcasts and YouTube, Carly shares what brands often get wrong when working with creators and how to think beyond vanity metrics. She offers a fresh perspective on how earned media can drive real growth, the underrated power of organic partnerships, and how to build content strategies that resonate in a noisy market.

Key Takeaways:

// How to measure what actually matters in podcast and content partnerships.

// Why putting a human face to your brand is essential for audience connection and content performance.

// The biggest mistakes brands make when working with creators—and how to avoid them from the start.

// How to align partnership goals with outcomes that match your brand's stage and strategy.

// Why video matters in podcasting today, and how to use platforms like YouTube for visibility and discovery.

// How to build better relationships with media partners by treating them like people—not just placement opportunities.

Resources from HubSpot:

The State of Marketing in 2025

The Power of Partnerships + Innovation

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In this solo episode, I’m pulling back the curtain on the unexpected journey that’s brought me to where I am today—from pitching myself into my first full-time role, taking big risks in new cities, and leading teams at a young age, to launching a business and growing a podcast that changed everything. I’m sharing the biggest lessons I’ve learned along the way: why nothing is permanent, how to pitch yourself (even when you’re scared), the value of taking risks early, and how to constantly reassess what you actually want. If you’re feeling stuck, uncertain, or just in need of some honest perspective on what it means to build a fulfilling, self-made career—this one’s for you.

Key Takeaways:

// Why taking risks early in your career can pay off in unexpected ways

// The power of pitching yourself—and how to do it with confidence

// What it really means to grow your skills outside of a traditional career path

// How to build lasting relationships without expecting instant returns

// Why self-awareness and reflection should be part of your career strategy

// How side projects (like a podcast!) can turn into major career opportunities

// How to own your story—even when it’s still being written

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Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

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In this episode, I sit down with Lucas Kraft, co-founder of Wonderbelly, the fastest-growing OTC digestive brand of 2024—known for its bold branding and clean, effective products. Lucas shares how his deeply personal recovery journey from an eating disorder led to the creation of a brand that’s rewriting the rules of wellness. We talk about what it really takes to build an authentic identity, how to craft a voice that stands out in a saturated market, and what marketers and founders need to know about branding with purpose in a regulated space.

Key Takeaways:

// The origin story behind Wonderbelly—and how personal healing can spark powerful innovation

// Why your brand voice is your first (and most important) impression

// The key elements of crafting a bold and authentic identity that connects with today’s consumer

// How to create content that educates and entertains in a regulated industry

// Why standing for something real gives your brand staying power

// How to balance storytelling with compliance and still be creative

// Lucas’ advice for launching a disruptive brand in 2025 and beyond

Connect with Lucas: LinkedIn

Learn more about Wonderbelly: Website | LinkedIn

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Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

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BONUS Episode – Influencer marketing is more than just pretty photos and promo codes—it’s a business strategy. In this episode, I’m joined by Theresa Gaarde, Head of Sales & Partnerships for Popular Pays by Lightricks, a platform that helps brands scale and streamline creator collaborations. Theresa shares the biggest wins (and missteps) she’s seen brands make in the creator economy—from avoiding vanity metrics to building smarter partnerships that go beyond the sponsored post. Whether you’re a marketer looking to grow your brand, or a founder hoping to dip into influencer marketing for the first time, this episode is packed with tactical advice you can use right now.

This episode is in partnership with Popular Pays by Lightricks.

Key Takeaways:

// The difference between an influencer campaign that drives ROI vs. one that falls flat

// Common mistakes brands make when working with creators (and how to avoid them)

// Creative ways to collaborate with influencers beyond sponsored posts

// Tips for streamlining creator partnerships using a platform like Popular Pays

// How SafeCollab helps mitigate the biggest risks in the influencer marketing process

Connect with Theresa: LinkedIn

Learn more about Popular Pays: Website | LinkedIn

____

Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

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Solo Episode - Networking doesn’t have to feel awkward, forced, or transactional. In this episode, I’m breaking down how to build meaningful connections that actually lead to opportunities—without feeling weird about it. Whether you're a corporate marketer, an entrepreneur, or just starting out, I’ll share practical networking strategies you can use today.

Key Takeaways:

// Networking starts before the connection request. Engage with people’s content to get on their radar before reaching out.

// Make your outreach personal. Reference something specific to show genuine interest.

// Your network is your greatest asset. Whether you’re in a 9-5 or self-employed, exposure is everything.

// Focus on building relationships, not transactions. Offer value and be intentional with your connections.

// Challenge: Take 3 small networking actions this week!

Creative People’s LinkedIn Networking Framework: See the video

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Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

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Trying to build a freelance business while job hunting? Feeling stuck in your career and unsure of your next move? You’re not alone.

In this episode, I sit down with Ashley Cohen, a brand strategist and marketing consultant, who’s in the trenches figuring it all out.

We get real about what it takes to stand out as a freelancer, price your work with confidence, and actually land clients. Ashley also shares her perspective on the current job market, what hiring managers are really looking for, and how to network without feeling cringe.

Whether you’re exploring freelance, looking for a full-time role, or somewhere in between, this conversation is full of honest advice to help you take your next career step—without losing your sanity.

Key Takeaways:

// Freelancing vs. Full-Time: The realities of balancing both and how to navigate career uncertainty.

// How to charge appropriately and manage client expectations.

// Trends in hiring and advice for marketing professionals.

// How to position yourself for freelance work or full-time roles.

// Overcoming self-doubt, staying adaptable, and keeping doors open.

Connect with Ashley: LinkedIn

Visit Ashley’s Website: Website

____

Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

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