Hi all and welcome back to another episode!

This week, we are talking about paid social for small business. So often, larger brands with the bigger budgets get all the attention, but running any marketing for a smaller business requires a different approach and to a certain degree, a different skillset.

Joining us for this episode is Jo Francis, Meta Ads specialist, who shares her advice on how to make the most of smaller budgets when running activity on paid social.

Enjoy!

Hello and welcome to another bitesized episode!

This week we are talking about B2B marketing, and how to make your content stand out. Compared to most content efforts in the B2C realm, often B2B content is lacking in inspiration and fails to engage.

Why is this the case and how should you go about fixing it?

Joining me for the episode is Cass Swallow, a B2B marketeer who's CV boasts brands including Virgin, eEnergy and more.

Enjoy!

Welcome to episode 156 of the Marketing Freaks Podcast. In this episode we're joined by Will Wright, Senior Partnership Manager at Intuit Mailchimp, to explore the capabilities of Email Marketing and the key elements to consider when building a successful email marketing campaign. Gain practical insight into the potential of email marketing.

We discuss various aspects of email marketing, such as integration into multichannel campaigns and how email marketing can be used at different stages of the buyer journey for both B2B and eCommerce brands. We’ll also discuss best practices, some of the common mistakes businesses make and some of the features and applications that businesses may not be taking advantage of.

Key Takeaways:

• Integration and Multichannel Approach: Understand how email marketing can seamlessly integrate into broader multi-channel campaigns, amplifying reach and engagement across different platforms.
• Success Stories: Gain insights from real-life successful campaigns, illustrating the practical application of email marketing strategies in driving business objectives.
• Building and Engaging Audiences: Learn effective methods for generating first-party data and building email lists, while ensuring emails are engaging and relevant to target audiences.
• Automation and Personalisation: Discover the role of automation in streamlining email marketing efforts and leveraging personalization strategies to enhance campaign effectiveness.