Earlier this year I was asked to speak about Innovation in Marketing at an industry round table event. The brief was to cover how the marketing world had changed and how small business owners could cut through and use innovation to stand out.

My inner imposter syndrome went to town! I don’t consider myself a particularly innovative marketer and I wondered what I can possibly say to add value to an audience. And then I remembered that talking about your personality and trying to be really human can actually be very innovative. So this episode is my thoughts on innovation and being radically human.

The book “Marketing for Introverts, How to love it, plan it and do it so you can quietly (and successfully) promote your business in a noisy world” is available to buy on Amazon https://www.amazon.co.uk/Marketing-Introverts-quietly-successfully-business/dp/B0CJKY81WD

Connect with Jenny on LinkedIn - www.linkedin.com/in/jennyprocter/

This week’s guest is the first time I’ve spoken to an extrovert on the podcast!

Kate Curry is the Founder and Creative Director of Cudos Creative. As an extrovert herself, she has learnt a lot about her personality style and that of her introverted team members and shares what she’s learnt about how to ensure everyone is working at their best.

As a branding expert, Kate undertook the rebranding of her own business last year and she talks openly about the challenges and the benefits of that process.

Find Kate at www.cudoscreative.co.uk or www.linkedin.com/in/kate-curry-cudos/

She recommended The E-myth revisited and Built to Sell.

Find them all on the Marketing for Introverts reading list

The book “Marketing for Introverts, How to love it, plan it and do it so you can quietly (and successfully) promote your business in a noisy world” is available to buy on Amazon https://www.amazon.co.uk/Marketing-Introverts-quietly-successfully-business/dp/B0CJKY81WD

Connect with Jenny on LinkedIn - www.linkedin.com/in/jennyprocter/

There is no magic wand to grow your audience!

This week’s episode takes you through some very practical steps for growing your email audience and your social media followers. Based on a client Jenny has been working with for the last 12 months it includes content planning, channel strategy, posting frequency and all the ways we have grown a highly engaged email list. The client in question is a small organisation, so the tips and the numbers involved should be highly relatable!

The book “Marketing for Introverts, How to love it, plan it and do it so you can quietly (and successfully) promote your business in a noisy world” is available to buy on Amazon https://www.amazon.co.uk/Marketing-Introverts-quietly-successfully-business/dp/B0CJKY81WD

Connect with Jenny on LinkedIn - www.linkedin.com/in/jennyprocter/