In this episode of the Marketing for Good podcast, we spoke to geriatric physiotherapist, researcher and entrepreneur Dr Rik Dawson about reducing the risk of falls among older people.

Rik created TopUp, an evidence-based online exercise program developed through research led by the Institute for Musculoskeletal Health, to help older people maintain strength, balance and independence. Rik shared the reason why he launched the program and the value of co-design when implementing the program. Together, we explored:

• The importance of having a win-win mindset in business

• The challenges of instigating behaviour change in patients

• How marketing can enhance the visibility and uptake of a program

• The greatest opportunities for access to physiotherapy for older Australians

It’s an exciting conversation for business leaders looking for insights on working with multidisciplinary teams and using marketing to further promote their projects.

Learn more about TopUp here: https://www.topupexercise.com.au/ Explore how Juntos can support you here: https://www.juntosmarketing.com.au/

ABOUT THIS EPISODE :

In this episode of Marketing for Good, we speak with Cheryl Pollock, founder of ChezLeon, an Australian start-up designing innovative solutions to support people living with fluid blockages such as lymphoedema. Cheryl shares her personal journey to creating ChezLeon and launching their first product, the DP-Tx massage bra insert, which uses differential pressure technology to improve comfort and quality of life.

Together, we explore:

• The role of purpose in building a health-focused start-up
• How patient feedback has guided ChezLeon’s growth and product design
• Marketing with sensitivity in spaces where people may feel vulnerable
• The challenges and rewards of balancing commercial realities with a strong social mission

This conversation shines a light on how purpose-led innovation, compassion, and patient voices can shape products that make a real difference, while also offering valuable advice for anyone starting or scaling a purpose-driven business.

ABOUT JUNTOS :

This podcast is brought to you by Juntos Marketing, a team dedicated to creating strategic content marketing solutions for companies who are interested in Marketing For Good. What does Marketing For Good mean to us? We work with leaders in the health, not-for-profit, sustainability, corporate and education sectors to grow engagement, behaviour change and create impact. We offer a wide range of services that bring proven solutions to the pain points within these various sectors. Specialising in marketing strategy, research, digital communications, content creation and campaigns, we serve clients worldwide. We have created this podcast to share our expertise and interests with you in quick segments. No matter the industry that you work in, it is all of our responsibilities to consider how we can begin (or continue) to Market for Good.

LET'S CONNECT :

Website: www.juntosmarketing.com.au

Linkedin: www.linkedin.com/company/juntos-marketing/

CHEZLEON:

Website: www.chezleon.com.au

LinkedIn: https://www.linkedin.com/company/chezleon-pty-ltd/

In this episode of Marketing for Good, we speak with Chiaka Barry, Nigerian-Australian politician and newly elected Liberal Member for Ginninderra in the ACT Legislative Assembly. Chiaka serves as the Shadow Minister for Community Services, Disability and Carers; Women; Multicultural Affairs; and Aboriginal and Torres Strait Islander Affairs; portfolios that reflect her deep commitment to equity, representation, and meaningful change.

Chiaka shares her personal journey into politics and reflects on:

• Leading with purpose in complex political and community settings
• Balancing economic development with social responsibility
• Building inclusive policies through genuine community engagement

This conversation is an inspiring look at how authenticity, representation, and cultural pride can shape a more inclusive future, within politics, marketing, and beyond.

ABOUT JUNTOS :

This podcast is brought to you by Juntos Marketing, a team dedicated to creating strategic content marketing solutions for companies who are interested in Marketing For Good. What does Marketing For Good mean to us? We work with leaders in the health, not-for-profit, sustainability, corporate and education sectors to grow engagement, behaviour change and create impact. We offer a wide range of services that bring proven solutions to the pain points within these various sectors. Specialising in marketing strategy, research, digital communications, content creation and campaigns, we serve clients worldwide. We have created this podcast to share our expertise and interests with you in quick segments. No matter the industry that you work in, it is all of our responsibilities to consider how we can begin (or continue) to Market for Good.

LET'S CONNECT:

Website: https://www.juntosmarketing.com.au/

LinkedIn: https://www.linkedin.com/company/904108/admin/dashboard/

CHIAKA BARRY: https://www.linkedin.com/in/chiaka-barry-mla-30a21a120/recent-activity/all/

In this episode of Marketing for Good, we speak with Professor Maria Raciti, Co-Director of the Indigenous and Transcultural Research Centre and Professor of Marketing at the University of the Sunshine Coast. Maria shares her journey into academia and social marketing, and dives deep into various themes including:

• Pockets of brilliance and Indigenous excellence
• Empowerment through authentic co-design
• Balancing purpose with commerciality

This conversation is rich with insights on how strengths-based narratives, cultural integrity, and structural change can drive more inclusive, impactful work in marketing and beyond.

A B O U T J U N T O S :

This podcast is brought to you by Juntos Marketing, a team dedicated to creating strategic content marketing solutions for companies who are interested in Marketing For Good. What does Marketing For Good mean to us? We work with leaders in the health, not-for-profit, sustainability, corporate and education sectors to grow engagement, behaviour change and create impact. We offer a wide range of services that bring proven solutions to the pain points within these various sectors. Specialising in marketing strategy, research, digital communications, content creation and campaigns, we serve clients worldwide. We have created this podcast to share our expertise and interests with you in quick segments. No matter the industry that you work in, it is all of our responsibilities to consider how we can begin (or continue) to Market for Good.

L E T' S C O N N E C T :

Website: https://www.juntosmarketing.com.au/

LinkedIn: https://www.linkedin.com/company/904108/admin/dashboard/

M A R I A R A C I T I : Indigenous and Transcultural Research Centre at USC: https://www.usc.edu.au/research/indigenous-and-transcultural-research-centre

In this special episode, we co-hosted an exclusive webinar event with Moir Group, a finance, accounting and ESG recruitment firm based in Sydney. We have a long standing relationship with Moir Group and assist them with much of their communications materials.

In this panel discussion, a team of ESG experts across industries endeavour to answer todays queries surrounding ESG including greenwashing to greenhushing, best practice ESG strategies, and the use of modern technology to improve transparency.

Listen and learn in this very special episode of Marketing For Good.

Learn more about the Moir Group and ESG Recruitment

Connect with Juntos Marketing

In this episode, we invite our clients from ACPSEM (The Australasian College of Physical Scientists and Engineers in Medicine) to chat with us about their purpose, and how it resonates through their organisation and the work that they do. Guest speakers Sharon Flynn, CEO and Kylie Clarke, Membership and Education Services Manager have worked with us on a number of projects. Many of which, we are challenged to translate complex content into digestible materials, designed with learning in mind. Our research branch, Leapfrog Research has also worked with ACPSEM to find practical learning opportunities in the Australian Physics curriculum. We hope you enjoy this new episode of Marketing For Good.