Kevin Downey is a Kansas City-based recruitment leader and entrepreneur with a proven track record in business development, sales team building, and B2B email marketing. In 2014, Kevin founded his recruitment agency on a simple principle: outwork and outperform every vendor in the industry. His firm specializes in scalable, repeatable hiring systems powered by data-driven sales and marketing strategies, including high-converting B2B email campaigns that consistently generate inbound leads. Kevin's ability to blend strategic insight with executional excellence has helped clients build elite teams and grow faster.

00:00 - 00:17 "Companies will say that we are, our industry is unique. We're relationship-based, so we can't cold-call, we can't use email to do cold. That's complete nonsense. That's BS. I don't care what business you're in. You have to introduce yourself to new people at some point. The only way you're going to do it is either go meet them or pick up the phone.” — Kevin Downey

00:18 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:37 - 02:38 About Kevin

02:28 - 07:53 Marketing Essentials Moment: AI and Brand Visibility

07:54 - 09:15 Kevin, Welcome to the show!

09:16 - 12:23 Dividing Sales and Business Development Roles

12:24 - 17:23 Metrics and Tools for Tracking Sales

17:24 - 22:07 Getting Past Gatekeepers

22:08 - 26:05 Different Sales Person Profiles

26:06 - 29:45 Networking and Relationship Building

29:46 - 31:45 Sales Process and Lead Qualification

31:46 - 32:22 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

32:23 - 35:08 Negotiation Tactics in Sales

35:09 - 39:18 Prequalification and Online Lead Forms

39:19 - 41:47 Interview Questions for Sales Candidates

41:48 - 43:21 Compensation Models for Sales Reps

43:22 - 47:57 Advice on Sales Hiring

47:58 - 50:00 Training and Onboarding Salespeople

50:01 - 50:24 Reach out to Kevin - http://www.kevinmdowney.com/

50:25 - 50:47 Thank you so much, Kevin! Share this podcast, give us a review, and enjoy your marketing journey!

50:48 - 51:34 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#Sales #BusinessDevelopment #ClientRelationships #MarketingEssentialsMoment #AI #AITools #BrandVisibility #LeadGeneration #Recruitment #FreshMarketingStrategy #MarketingTips

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This week, Rhea Allen (Peppershock Media, The Marketing Expedition Community) had the pleasure of welcoming the Girl Scouts of Silver Sage to Poderific Studio. They dive deep into the world of Girl Scout cookies, exploring not only the entrepreneurial skills that young girls develop through the cookie program but also the broader impact of Girl Scouts on personal growth and community involvement.

00:00 - 00:48 "What's the number one impact that helps you sell the cookies the most? The thing that helps me sell the cookies the most is probably just asking people in general. Because if you don't ask, they don't know. So asking people is the number one way I sell my cookies. Yeah. Good. Good. You've got to ask.”

00:49 - 01:07 Welcome to Peppershock Media’s Marketing Expedition Podcast

01:08 - 02:35 Welcome to the show! Meet the Guests

02:36 - 05:12 The Cookie Campaign Season

05:13 - 06:16 Tehlani's Girl Scout Journey

06:17 - 08:14 Tehlani's Strategy: Tactics for Success

08:15 - 09:13 Mom's Perspective

09:14 - 11:12 Selling Cookies Live

11:13 - 12:44 Cookie Sales Volume

12:45 - 14:36 Camp Experiences

14:37 - 15:13 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

15:14 - 16:39 Funding Sources

16:40 - 20:04 Tehlani's Projects

20:05 - 21:20 Future Aspirations

21:21 - 23:33 Advice for Parents and Girls

23:34 - 26:14 Encouragement for Leaders

26:15 - 28:33 Opportunities to Get Involved - https://www.girlscouts-ssc.org/

28:34 - 30:06 Closing Thoughts

30:07 - 30:33 Thank you so much! Share this podcast, give us a review, and enjoy your marketing journey!

30:34 - 31:20 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#GirlScoutsofSilverSage #CommunityInvolvement #CookieProgram #EntrepreneurialSkills #SkillsDevelopment #Leadership #PoderificStudio #PodcastStudio #FreshMarketingStrategy #MarketingTips #CommunityEngagement #SalesInitiative

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Tom Scott is a seasoned professional in Idaho broadcasting with over 50 years of experience. He launched his own agency after nearly 14 years as the top-billing executive in electronic advertising at KTVB. Tom's strong industry reputation has contributed to his success in the agency business. Recently, the Tom Scott Agency merged with Peppershock Media.

00:00 - 00:20 "It's hard for people to stop doing stuff that they think is working but isn't. Well, it's always worked before, so it's the way it's always been. And just because it's always been that way doesn't mean it's going to continue.” — Rhea Allen

00:21 - 00:39 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:40 - 02:27 Tom’s Background

02:28 - 08:11 Marketing Essentials Moment: Merging Agencies, A New Chapter

08:12 - 12:30 Welcome to the show, Tom!

12:31 - 15:19 The Tom Scott Agency and Peppershock Media Merger

15:20 - 18:49 Retain, Maintain, Gain

18:50 - 23:43 Memorable Client Campaigns

23:44 - 26:14 The Evolution of Advertising

26:15 - 27:37 Targeting the Right Audience

27:38 - 28:14 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

28:15 - 33:02 NIL and Local Business Partnerships

33:03 - 36:57 The Changing Landscape of College Sports

36:58 - 42:26 The Future of Marketing Strategies

42:27 - 46:51 The Digital Experience

46:52 - 51:00 Pop Culture and Marketing

51:01 - 51:15 Tom’s Words of Wisdom

51:16 - 53:41 Thank you so much, Tom! Share this podcast, give us a review, and enjoy your marketing journey!

53:42 - 54:28 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#DigitalMarketing #TraditionalMarketing #MarketingEssentialsMoment #MergingAgencies #MergingBusinesses #DigitalAdvertising #TraditionalAdvertising #FreshMarketingStrategy #MarketingTips #AITools #AIDevices #NIL #nameimagelikeness

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