Marketing Expedition Podcast with Rhea Allen, Peppershock Media Podcast Por Rhea Allen CEO Peppershock Media arte de portada

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

De: Rhea Allen CEO Peppershock Media
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Marketing Expedition Podcast—Your Roadmap to Brand Growth & Business Success

Looking for expert marketing strategies, branding insights, and the latest trends to grow your business? The Marketing Expedition Podcast, powered by Peppershock Media, delivers actionable tips, inspiring interviews, and cutting-edge techniques to help you market smarter and stay ahead of the competition.

Hosted by Rhea Allen, President/CEO of Peppershock Media, adjunct marketing professor, sought-out speaker, and industry marketing expert, this podcast covers everything from content marketing, social media strategies, and AI-powered tools to video production, storytelling, and digital advertising.

Each episode also features Rhea’s Marketing Essentials Moment—the basics that you need to help you continue to build your brand and your bottom line!

Join the Marketing Expedition Community at www.TheMarketingExpedition.com for even more resources, exclusive content, and expert guidance to accelerate your success.

Peppershock Media has been helping businesses disrupt, connect, and inspire since 2003, providing award-winning creative production, branding, and marketing strategies. Learn more at www.peppershock.com.

Whether you're a business owner, entrepreneur, creative professional, or marketing enthusiast, The Marketing Expedition Podcast gives you the tools to stand out in today’s fast-paced digital world. Subscribe now and start your marketing journey—ranked in the top 5% of podcasts globally by ListenNotes! 🚀

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Episodios
  • Exploring the World of Gatekeepers, Sales, and Business Development with Kevin Downey | Marketing Expedition Podcast
    Apr 2 2026

    Kevin Downey is a Kansas City-based recruitment leader and entrepreneur with a proven track record in business development, sales team building, and B2B email marketing. In 2014, Kevin founded his recruitment agency on a simple principle: outwork and outperform every vendor in the industry. His firm specializes in scalable, repeatable hiring systems powered by data-driven sales and marketing strategies, including high-converting B2B email campaigns that consistently generate inbound leads. Kevin's ability to blend strategic insight with executional excellence has helped clients build elite teams and grow faster.


    00:00 - 00:17 "Companies will say that we are, our industry is unique. We're relationship-based, so we can't cold-call, we can't use email to do cold. That's complete nonsense. That's BS. I don't care what business you're in. You have to introduce yourself to new people at some point. The only way you're going to do it is either go meet them or pick up the phone.” — Kevin Downey

    00:18 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast

    00:37 - 02:38 About Kevin

    02:28 - 07:53 Marketing Essentials Moment: AI and Brand Visibility

    07:54 - 09:15 Kevin, Welcome to the show!

    09:16 - 12:23 Dividing Sales and Business Development Roles

    12:24 - 17:23 Metrics and Tools for Tracking Sales

    17:24 - 22:07 Getting Past Gatekeepers

    22:08 - 26:05 Different Sales Person Profiles

    26:06 - 29:45 Networking and Relationship Building

    29:46 - 31:45 Sales Process and Lead Qualification

    31:46 - 32:22 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

    32:23 - 35:08 Negotiation Tactics in Sales

    35:09 - 39:18 Prequalification and Online Lead Forms

    39:19 - 41:47 Interview Questions for Sales Candidates

    41:48 - 43:21 Compensation Models for Sales Reps

    43:22 - 47:57 Advice on Sales Hiring

    47:58 - 50:00 Training and Onboarding Salespeople

    50:01 - 50:24 Reach out to Kevin - http://www.kevinmdowney.com/

    50:25 - 50:47 Thank you so much, Kevin! Share this podcast, give us a review, and enjoy your marketing journey!

    50:48 - 51:34 Join the Marketing Expedition Community today!

    Like what you hear, but need more information?

    Meet with Rhea Allen


    #Sales #BusinessDevelopment #ClientRelationships #MarketingEssentialsMoment #AI #AITools #BrandVisibility #LeadGeneration #Recruitment #FreshMarketingStrategy #MarketingTips

    Hosted on Acast. See acast.com/privacy for more information.

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    52 m
  • Ask to Sell More Cookies: The Power of Initiative in Sales with Girl Scouts of Silver Sage | Marketing Expedition Podcast
    Mar 19 2026

    This week, Rhea Allen (Peppershock Media, The Marketing Expedition Community) had the pleasure of welcoming the Girl Scouts of Silver Sage to Poderific Studio. They dive deep into the world of Girl Scout cookies, exploring not only the entrepreneurial skills that young girls develop through the cookie program but also the broader impact of Girl Scouts on personal growth and community involvement.


    00:00 - 00:48 "What's the number one impact that helps you sell the cookies the most? The thing that helps me sell the cookies the most is probably just asking people in general. Because if you don't ask, they don't know. So asking people is the number one way I sell my cookies. Yeah. Good. Good. You've got to ask.”

    00:49 - 01:07 Welcome to Peppershock Media’s Marketing Expedition Podcast

    01:08 - 02:35 Welcome to the show! Meet the Guests

    02:36 - 05:12 The Cookie Campaign Season

    05:13 - 06:16 Tehlani's Girl Scout Journey

    06:17 - 08:14 Tehlani's Strategy: Tactics for Success

    08:15 - 09:13 Mom's Perspective

    09:14 - 11:12 Selling Cookies Live

    11:13 - 12:44 Cookie Sales Volume

    12:45 - 14:36 Camp Experiences

    14:37 - 15:13 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

    15:14 - 16:39 Funding Sources

    16:40 - 20:04 Tehlani's Projects

    20:05 - 21:20 Future Aspirations

    21:21 - 23:33 Advice for Parents and Girls

    23:34 - 26:14 Encouragement for Leaders

    26:15 - 28:33 Opportunities to Get Involved - https://www.girlscouts-ssc.org/

    28:34 - 30:06 Closing Thoughts

    30:07 - 30:33 Thank you so much! Share this podcast, give us a review, and enjoy your marketing journey!

    30:34 - 31:20 Join the Marketing Expedition Community today!

    Like what you hear, but need more information?

    Meet with Rhea Allen


    #GirlScoutsofSilverSage #CommunityInvolvement #CookieProgram #EntrepreneurialSkills #SkillsDevelopment #Leadership #PoderificStudio #PodcastStudio #FreshMarketingStrategy #MarketingTips #CommunityEngagement #SalesInitiative

    Hosted on Acast. See acast.com/privacy for more information.

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    31 m
  • From Radio Waves to Digital Tides: Tom Scott's Journey in Media and Marketing | Marketing Expedition Podcast
    Mar 5 2026

    Tom Scott is a seasoned professional in Idaho broadcasting with over 50 years of experience. He launched his own agency after nearly 14 years as the top-billing executive in electronic advertising at KTVB. Tom's strong industry reputation has contributed to his success in the agency business. Recently, the Tom Scott Agency merged with Peppershock Media.


    00:00 - 00:20 "It's hard for people to stop doing stuff that they think is working but isn't. Well, it's always worked before, so it's the way it's always been. And just because it's always been that way doesn't mean it's going to continue.” — Rhea Allen

    00:21 - 00:39 Welcome to Peppershock Media’s Marketing Expedition Podcast

    00:40 - 02:27 Tom’s Background

    02:28 - 08:11 Marketing Essentials Moment: Merging Agencies, A New Chapter

    08:12 - 12:30 Welcome to the show, Tom!

    12:31 - 15:19 The Tom Scott Agency and Peppershock Media Merger

    15:20 - 18:49 Retain, Maintain, Gain

    18:50 - 23:43 Memorable Client Campaigns

    23:44 - 26:14 The Evolution of Advertising

    26:15 - 27:37 Targeting the Right Audience

    27:38 - 28:14 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

    28:15 - 33:02 NIL and Local Business Partnerships

    33:03 - 36:57 The Changing Landscape of College Sports

    36:58 - 42:26 The Future of Marketing Strategies

    42:27 - 46:51 The Digital Experience

    46:52 - 51:00 Pop Culture and Marketing

    51:01 - 51:15 Tom’s Words of Wisdom

    51:16 - 53:41 Thank you so much, Tom! Share this podcast, give us a review, and enjoy your marketing journey!

    53:42 - 54:28 Join the Marketing Expedition Community today!

    Like what you hear, but need more information?

    Meet with Rhea Allen


    #DigitalMarketing #TraditionalMarketing #MarketingEssentialsMoment #MergingAgencies #MergingBusinesses #DigitalAdvertising #TraditionalAdvertising #FreshMarketingStrategy #MarketingTips #AITools #AIDevices #NIL #nameimagelikeness

    Hosted on Acast. See acast.com/privacy for more information.

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    54 m
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