It's the Christmas special and the return of a now famous tradition. Rob and Jonny dive into this year's Christmas TV adverts… except Jonny hasn't actually watched a single one.

So instead, Rob pitches the biggest Christmas ads of the year to Jonny (Father Christmas) as if he's the final sign-off before they're allowed on air. Some land. Some absolutely don't.

Expect strong opinions, festive nonsense, and plenty of laughs as we round off 2025 in the only way we know how taking marketing seriously, but not ourselves!!

In this episode, I'm joined by the amazing Heather Murray founder of AI for Non-Techies and all-round AI legend, to talk about what's really going on in the world of artificial intelligence and how marketers (and humans in general) should be using it.

We chat about how fast things are moving (and why that doesn't mean you need to chase every shiny new tool), the importance of learning to prompt properly, and why building your own AI assistant is actually more achievable than you think.

Here's what we cover:

• Why skills beat tools every time

• How to match AI tools to your goals, not the other way round

• Using AI to save time in your business and then actually doing something useful with that saved time

• Heather's thoughts on AI literacy and what you really need to focus on if you're teaching or learning AI

• The smart reason behind all the free content she shares on LinkedIn (spoiler: it's clever marketing)

• And yep we even question whether stock images are now dead thanks to AI image generation

Plus, we call out Jonny who, of course, ran for the hills at the mention of AI. Heather shares a solid tip for anyone (mainly Jonny) who's unsure where to start.

This one's packed with straight-talking advice, practical takeaways, and a bit of healthy AI reality-checking.

Give it a listen especially if you're feeling overwhelmed by all the AI hype. This is how to cut through the noise.

Where to find Heather:

LinkedIn: linkedin.com/in/accessible-ai

Website: https://nontechies.ai/

B2B doesn't have to mean boring-to-boring. In this episode of the Marketing Dribble Podcast, hosts Rob Boyle and Jonny Kenyon chat with Heather Barnett, a freelance B2B copywriter with over 20 years' experience — and zero tolerance for dull marketing.

Heather dives into why so much B2B copy sounds like it was written for the guy in the Werther's Original advert, how marketers fell into this beige trap, and what it really takes to stand out. From killing buzzwords like leverage and elevate, to crafting copy that actually earns attention, this episode is packed with honest, funny, and practical advice for anyone writing in B2B.

We also get into:
• How to make dry topics interesting (and even fun)
• Heather's creative process and where her best ideas come from
• The right (and wrong) way to use AI in copywriting
• What to look for when hiring a great copywriter
• The one brand she'd love to get her hands on and the words she'd banish forever.

Connect with Heather: linkedin.com/in/heatherebarnett