B2B doesn't have to mean boring-to-boring. In this episode of the Marketing Dribble Podcast, hosts Rob Boyle and Jonny Kenyon chat with Heather Barnett, a freelance B2B copywriter with over 20 years' experience — and zero tolerance for dull marketing.

Heather dives into why so much B2B copy sounds like it was written for the guy in the Werther's Original advert, how marketers fell into this beige trap, and what it really takes to stand out. From killing buzzwords like leverage and elevate, to crafting copy that actually earns attention, this episode is packed with honest, funny, and practical advice for anyone writing in B2B.

We also get into:
• How to make dry topics interesting (and even fun)
• Heather's creative process and where her best ideas come from
• The right (and wrong) way to use AI in copywriting
• What to look for when hiring a great copywriter
• The one brand she'd love to get her hands on and the words she'd banish forever.

Connect with Heather: linkedin.com/in/heatherebarnett

What does search really look like today and where is it heading? In this episode Rob and Jonny chat with Ashley Liddell from Deviation about how AI is reshaping SEO, why personalisation and conversation are now at the heart of search, and what brands should be thinking about over the next few years.

We dig into practical questions like how to build a modern search strategy in-house, what role user-generated content (UGC) and influencers should play, and how to navigate the messiness of attribution in a multi-channel world.

Whether you're leading marketing at a startup or evolving your strategy inside a bigger team, this episode is packed with smart, actionable insights for what's next. Definitely one to listen to!

How to connect:

LinkedIn: linkedin.com/in/ashley-liddell-seo

Website: wearedeviation.co.uk

In this episode of the Marketing Dribble Podcast, Rob Boyle and Jonny Kenyon sit down with Emeric Ernoult, the co-founder and CEO of Agorapulse, a bootstrapped social media management platform that's made big waves without a single penny of external funding.

Emeric shares the real, unfiltered story of building a SaaS business from scratch, including the tough calls, sleepless nights, and the mindset needed to compete in a saturated market. From balancing visionary dreams with day-to-day operations, to learning from hiring missteps, he gets candid about the highs and lows of entrepreneurship.

We dive into the importance of hiring right, leveraging social media authentically, and why review sites can make or break your brand. Emeric also opens up about what bootstrapping really teaches you and why resilience might just be the most underrated business skill.

Whether you're building your own business, navigating startup life, or just love a good founder story, this episode is packed with honest insights, practical advice, and a healthy dose of marketing wisdom.