Marketing: Creating demand in a purposeful way

"It's time for a reset, and marketing should be at the forefront of this. At the moment only  7% of CMOs get invited to Board meetings, whilst 98% of CFOs do. Marketing is about creating demand  and understanding how customers have changed. Now's the time to adapt our relationships with consumers, stakeholders and our role in society in terms of generating value at all levels."

Hear what Andrew Thomas, Commercial marketer and Digital Transformation Coach has to say about how the responsibilities of marketers now and how they can market their brands in more purposeful ways.