Marketing Against The Grain Podcast Por Hubspot Media arte de portada

Marketing Against The Grain

Marketing Against The Grain

De: Hubspot Media
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.HubSpot, Inc. Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Why We’re Leaving ChatGPT for Google’s Gemini 3

    Why We’re Leaving ChatGPT for Google’s Gemini 3
    Nov 20 2025
    Get our free Google Gemini bundle with our favorite prompts + workflows: https://clickhubspot.com/sce Ep. 380 Is Gemini 3 better than GPT-5? Kipp and Kieran dive into the seismic release of Gemini 3 and what it means for the future of marketing, search, and AI-driven business tools. Learn more on how Gemini’s state-of-the-art multimodal reasoning unlocks custom interactive apps in search, why dynamic AI-generated UIs signal the end of the blue links era, and how marketers can leverage Gemini to automate research, customer insights, and content more effortlessly than ever before. Mentions Gemini 3 https://gemini.google.com/ ChatGPT 5 https://chat.chatbot.app/gpt5 Claude https://claude.ai/ Replit https://replit.com/ Lovable https://lovable.dev/ Fiverr https://www.fiverr.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
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    26 m
  • AI Just Broke Marketing (And What You Need to Do Now)

    AI Just Broke Marketing (And What You Need to Do Now)
    Nov 18 2025
    Get our 10 Prompts to Fix What AI Broke: https://clickhubspot.com/eph Ep. 379 Did you know that more than 74% of the new web pages online today contain some form of AI-generated content? Recording from GROW Europe, Kipp and Kieran dive into how AI is fundamentally disrupting marketing, shifting it from the era of volume to the era of value. Learn more on why trust is moving from brands to individuals and creators, the seismic changes in search and the rise of AI-first answer engines, and how granular data and AI-powered personalization are reshaping paid advertising and email prospecting. Mentions GROW Europe https://www.hubspot.com/grow-2025 Perplexity https://www.perplexity.ai/ Claude https://claude.ai/ Reddit https://www.reddit.com/ My First Million https://www.mfmpod.com/ XFunnel https://www.xfunnel.ai/ VO3 https://www.vo3ai.com/ Sora 2 https://openai.com/index/sora-2/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
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    49 m
  • Inside the Hidden Playbooks of Businesses That Actually Win

    Inside the Hidden Playbooks of Businesses That Actually Win
    Nov 12 2025
    Ep. 378 “What matters is that you're building something people want. The VCs will come once they see that there is something exciting.” Kipp and guest Erica Wenger, of Park Rangers Capital, dive into the hidden playbooks behind companies that actually win in today’s hyper-competitive tech landscape. Learn more on why distribution is the new moat for startups, what it means to build in public and harness cult-like communities, and which AI tools are truly overrated (and underrated) for marketers and founders right now. Mentions Erica Wenger https://www.linkedin.com/in/erica-wenger-ms-811b80132 Park Rangers Capital https://www.parkrangerscap.com/ beehiiv https://www.beehiiv.com/ Clay https://www.clay.com/ Granola https://www.granola.ai/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
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    43 m
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