In this episode of the Marketing AI Podcast, host Blake Watson breaks down how smart real estate agents are using blog content not just to rank on Google—but to become the trusted source AI tools like ChatGPT, Siri, and Google’s AI Overviews pull from.

You'll learn why blogging in 2025 is nothing like it was a decade ago, and how to write keyword-rich, hyperlocal content that positions you as the go-to expert in your market.

What we cover in this episode: Why blogging is more important than ever in the age of AI-powered search

How to make your blog content train AI tools to recommend you

The rise of voice search and how to write for it

AI-assisted content creation tips for Realtors

Step-by-step framework for writing SEO-optimized, hyperlocal blog posts

Real examples of blog titles and topics that drive traffic and trust

The compound effect of consistent content creation

If you’re a real estate agent looking to future-proof your marketing strategy, this episode will show you how to turn one blog post into a lead-generating, AI-cited asset that works.

Connect with Blake Watson:LinkedIn & Facebook: Blake WatsonInstagram: @rocknrollblakeWebsite: AtHomeChattanooga.comCall/Text: 423-315-1815

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Host: Blake Watson, Realtor – Chattanooga, TN & Northwest GA

Episode Summary:
In this episode of The Marketing AI Podcast, host Blake Watson breaks down how real estate professionals and small business owners can use AI to create stunning, customized images for marketing—without hiring a photographer or spending hours searching for stock photos.

Blake walks through how the new ChatGPT-5 model, paired with Canva, is revolutionizing real estate visual content. From Instagram carousels and YouTube thumbnails to seasonal Facebook series, he explains exactly how to generate and polish AI images that align with your brand, market, and message.

If you're tired of using the same generic visuals everyone else posts, this episode will show you how to stand out, save time, and make your marketing feel more like you.

What You'll Learn:

• What makes ChatGPT-5 different from earlier versions when it comes to image generation

• How to write prompts using the REI formula: Role, Essential details, Intent

• Step-by-step walkthrough of using ChatGPT and Canva together

• Real-world examples of image prompts for kitchen, living room, and home exteriors

• How to create consistent social series using AI-generated visuals

• The importance of branding with Canva’s Brand Kit

• Why this is not a replacement for professional listing photos—and where AI fits in your strategy

• A weekly challenge to start applying what you learn

Tools Mentioned:

• ChatGPT-5 (as of August 2025)

• Canva (including Brand Kit, Magic Resize, carousel templates)

Action Step from Blake:
Write three prompts for AI images—one exterior, one kitchen, one living room. Generate them in ChatGPT-5, bring them into Canva, and post them with your branding across social platforms.

Connect with Blake Watson:
Website: athomechattanooga.com
LinkedIn & Facebook: Blake Watson
Instagram: @RockNRollBlake

Don’t forget to follow and share this podcast so you never miss an episode exploring the future of real estate marketing with AI.

In this episode of The Marketing AI Podcast, Blake Watson shares how real estate professionals can harness the power of ChatGPT and other AI tools to supercharge their social media marketing. Focusing on Facebook and Instagram, Blake walks through practical, platform-specific strategies for creating engaging posts, writing compelling captions,brainstorming fresh content ideas, and scripting videos that capture attention.From showcasing local events and neighborhood highlights to crafting captions that spark conversation, you’ll discover how AI can help you save time, boost creativity, and maintain your authentic voice. Whether you’re looking to connect with past clients, attract new buyers, or position yourself as a localexpert, this episode offers actionable tips to level up your online presence and generate more leads.

Contact:

Facebook: Blake Watson

LinkedIn: Blake Watson

Instagram: @rocknrollblake

Website: athomechattanooga.com

Artificial Intelligence (AI) is a powerful marketing tool for real estate agents and businesses of all sizes. Being a real estate agent with Epique Realty in Chattanooga Tennessee, host Blake Watson breaks down AI technology into plain English as he presents actionable, practical uses for ChatGPT and other AI tools in real estate and other businesses. This episode is an introduction to The Marketing AI Podcast, giving you an overview of what to expect in future episodes.