Marketing A COVID Christmas

'Tis the season to be jolly... or nah?

Aaron returns to co-hosting duties this week alongside Rafie as Hong Kong and Singapore contemplate a Christmas unlike any other in recent memory.

What should brands be doing in the current climate? What's the best way to talk to consumers during these difficult times? And just how are they going to be spending the holidays, away from family?

These questions answered, and more!