Your LinkedIn reach didn’t just dip—it fell off a cliff because the rules changed. We unpack how the platform moved from mechanical engagement scores to an AI-driven, context-first model that reads who you are, how you write, and whether your content truly serves the people you claim to help. If the old playbook was “get 10 comments in an hour,” the new one is “prove you belong in the conversation.”

We dive into how LinkedIn now interprets role, authority, and topical relevance by analyzing your profile history, your comment quality, and the patterns of your audience across the network. Pods, fluffy line-break posts, and “great post” replies aren’t cutting it because the system can tell they add little. Influencer accounts that lived on manufactured engagement are seeing 50 to 80 percent drops in impressions, while practitioners who share clear, specific, and useful insights are gaining traction with smaller but more qualified audiences.

The fix isn’t a hack—it’s alignment. Bring marketing, sales, and leaders under one message rooted in a crisp ICP. Write in real language that explains the buyer’s problem, the stakes, and the steps to solve it. Encourage thoughtful comments that add examples or counterpoints. Shift some energy to longer posts and articles that let you teach with detail; the AI needs depth to route your work to the right people, and buyers increasingly find you through AI intermediaries. Treat every profile line, post, and comment as a signal of credibility that compounds over time.

If your strategy needs a reset, this conversation gives you the map: clarify your ICP, tighten your narrative, raise the quality bar, and let substance outlast shortcuts. Subscribe, share this with a teammate who owns LinkedIn results, and leave a review telling us the one change you’ll make this week.

Gone are the days when marketing could toss leads over the wall to sales and call it a day. True organizational alignment—where sales, marketing, product, and customer experience teams share vision, goals, and KPIs—has become the critical foundation for go-to-market success.

In this candid conversation with Christie Styer, founder of the boutique go-to-market agency Athena, we explore how the most successful companies are breaking down silos and creating seamless customer journeys. Drawing from her experience leading global teams at Cisco responsible for $700 million in revenue, Christy shares both painful lessons and breakthrough strategies that transformed organizational dysfunction into powerful growth engines.

We tackle the evolution of demand generation from a marketing-owned function to a true partnership between sales and marketing teams. The old finger-pointing—"these leads are terrible" versus "they never follow up"—is giving way to shared accountability and common metrics. But this alignment doesn't happen by accident. It requires treating internal stakeholders as "customers," understanding what matters to them, and demonstrating how your initiatives support their goals.

Perhaps the most revealing moment comes when we discuss the infamous "marketing closet"—that space in every sales office stuffed with beautifully branded materials that salespeople never use. This stark reality check forces marketers to ask the essential question: are we creating what sales actually needs to succeed with customers?

Data integrity emerges as the final frontier in organizational alignment. Without a single source of truth, teams waste precious time arguing about whose reports are correct rather than solving business problems. As AI increasingly influences our data analysis, we must also grapple with when to trust and when to question these new insights.

Ready to break down silos in your organization? Listen now and discover practical strategies to align your teams, enhance customer experience, and drive sustainable growth.

Ever wondered how banks and financial institutions manage to send millions of personalized messages daily? The answer lies at the fascinating intersection of AI, data analysis, and privacy management.

Sanjay Ramchandani, Executive Vice President specializing in MarTech, pulls back the curtain on how major financial institutions build comprehensive customer profiles—transitioning from unknown prospects to fully known customers through ethical data collection and analysis. He explains how these profiles feed into AI algorithms that determine the perfect products and offers for each individual, ensuring marketing is relevant rather than generic.

The technological evolution is staggering. Where companies once employed 40 people to manually update rates and personalize financial service emails daily, Gen AI has streamlined these operations to require just 10 staff members for oversight. This efficiency enables sending 4 million customized emails daily, each with dynamic rates and tailored content. Even more fascinating is the depth of personalization possible—some companies analyze 70 different signals from your phone, including battery patterns and pre-sleep browsing habits, to determine the optimal moment to reach you.

But with great personalization comes great responsibility. Sanjay shares a cautionary tale of what happens when permission systems fail to sync properly, resulting in 500,000 emails sent contrary to privacy preferences—a potentially costly violation requiring intervention from marketing, PR, legal, compliance, and data teams to rectify.

Ready to understand the delicate balance between personalization power and privacy protection? Listen now to discover how modern MarTech is reshaping customer experiences while navigating increasingly complex ethical considerations.