Mark Schaefer: How AI Changes Your Customers

Mark Schaefer is a globally recognized keynote speaker, business consultant, and bestselling author known for his leadership in modern marketing and digital strategy. With over 30 years of experience in sales, PR, and marketing, he leads Schaefer Marketing Solutions and writes the acclaimed blog {grow}, consistently ranked among the world's top marketing blogs.

A respected academic and practitioner, Mark holds advanced degrees in marketing and organizational development, teaches in the graduate program at Rutgers University, holds seven patents, and studied under Peter Drucker, the founder of modern management. He is a highly sought-after speaker, presenting at major events worldwide and advising organizations from startups to global brands like Adidas, Pfizer, and the U.S. Air Force.

Mark is the bestselling author of ten influential books, including Marketing Rebellion, KNOWN, The Content Code, Belonging to the Brand, and his most recent How AI Changes Your Customers. His work is used as teaching material at universities globally, and he co-hosts The Marketing Companion, a top-ranked marketing podcast with over 1.5 million downloads, while contributing regularly to leading media outlets such as Harvard Business Review, The New York Times, and The Wall Street Journal.

During the show we discuss:

• The most significant ways AI is reshaping organizations, workflows, and decision-making
• How AI is expected to impact humanity, work, and society over the next decade
• Why AI is rapidly changing how people learn, process information, and make decisions
• The rise of AI as a primary source of emotional support and guidance
• How businesses can make customers feel valued and human in an AI-driven world
• Why brands must now optimize for AI—not just end users
• What truly matters (and what no longer does) when communicating in the age of AI

Resources:
https://businessesgrow.com/