Mark Fisher – The Rapala Impact

This is part 7 of The Greatest Fishing Story Ever Told. Lifetime fishing fanatic, Mark Fisher, talks about how fishing has changed over the years, and talks in detail about his career working at Rapala. The long line of Rapala lures all started with the Original Floater and Fisher offers some insight about the evolution of the brand and how it impacted the entire fishing community. He insists on remaining relevant as an angler by fishing as often as possible, and he talks about how the incoming generations can be active contributing members of the fishing industry. Mark is one of the best dudes in the business and a fine storyteller. Fascinating guy for sure.