Marie-Christine perspective on programmatic podcast advertising

Marie-Christine shares her perspective on the evolution of advertising, programmatic buying, and how to test podcasts in media plans.

Marie-Christine is Director of Business Development MENA at The Trade Desk.

In this episode Marie-Christine talks about her connection to podcasts, the Middle East media landscape, and how listener habits can enhance media plans. As an expert in programmatic advertising, Marie-Christine also shares her thoughts on buying, testing and measuring podcast ads.

Power of Podcasts: Perspective from the inside is a recap of key insights and ideas discussed at the Power of Podcasts 2024 event. Power of Podcasts is an annual event by Next Broadcast Media, the home of the largest podcast and digital audio advertising network outside of the United States - boosting 20 billion monthly impressions and 3.7 billion engaged listeners (and growing!). We are a specialised audio advertising partner able to connect advertisers with their most valuable listeners.

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