Mariah Carey: Dominating the Holidays from Vegas to Streaming

Mariah Carey BioSnap a weekly updated Biography.

This is Biosnap AI. In the last few days Mariah Carey has been doing what only Mariah Carey can do in December, turning Christmas into a full scale business, cultural, and nostalgic takeover. ABC News reports that All I Want for Christmas Is You has returned to number one on the Billboard Hot 100, tying a record with a cumulative 19 weeks atop the chart, cementing her long term legacy as not just a seasonal staple but one of the most dominant singles artists in chart history. According to ABC Audio and Lakes Media, she marked the moment on social media by posting a throwback 1994 interview about her first Merry Christmas album, captioned How it started and reflecting on the song’s journey from hopeful original to modern standard.

Onstage, she is in the final stretch of her Christmastime in Las Vegas residency at Dolby Live at Park MGM, with shows this week including December 9, 10, 12 and a marquee date tonight, December 13, listed by Ticketmaster, JamBase, Concert Addicts and Shazam’s event feed. Those performances double as the live showcase for her recent album Here For It All, blending new gospel tinged material like Jesus I Do and In Your Feelings with the classic holiday catalog.

The most biographically significant move is how she is extending her seasonal brand into global streaming partnerships. Digital Music News, Tubefilter and RouteNote report that the final Vegas show is being packaged as the Mariah Carey Here For It All Holiday Special, a 90 minute concert broadcast live on TikTok Live and Apple Music, with Apple keeping it on demand. TikTok executives are openly framing her as synonymous with the holidays, and industry coverage notes that TikTok videos using All I Want for Christmas Is You have surpassed 130 billion views, while the track has cleared 2 billion streams on Spotify, figures that lock in her digital era relevance.

On the business and branding front, Digital Music News also details a new collaboration with autonomous driving company Waymo, wrapping select vehicles in Mariah themed holiday imagery and programming in ride listening featuring her new album and Christmas hits, an extension of earlier announcements about her festive pop up bars in major U.S. cities. Publicists emphasize that one dollar from every Vegas ticket benefits The Fresh Air Fund’s Camp Mariah, keeping a philanthropic throughline in this otherwise very glittering commercial season. There are the usual unverified fan rumors about surprise guests or setlist changes for the livestream finale, but so far no reputable outlet has confirmed any major shocks beyond the fact that Mariah Carey remains, very much, the holiday event herself.

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