Maria Fiffield & Pam Pickett: Marketing, Estate Planning & Happy Business: Insights from Maria Fiffield & Pam Pickett

In this episode of Happy Business Radio, Peter Salerno welcomes back esteemed guests Maria Fiffield, a lawyer specialising in estates, and Pam Pickett, a marketing expert with a rich international background.

They delve into the intricacies of running a business and the importance of maintaining happy relationships with clients and staff.

Listen in as they share valuable insights on effective marketing strategies, the significance of proper estate planning, and how personal experiences shape business practices. Don't miss this engaging discussion filled with practical advice!

Chapter Summaries:

(00:00) Peter Salerno discusses ways to start, build and increase your business

(02:44) Maria Fiffield is a lawyer from Perth in Western Australia

(03:52) Pam has worked in many different countries and is semi retired now

(06:12) Pam came from Kenya to work for John Deere in New Zealand

(10:43) Your background is really marketing. You market yourself every day of your life

(11:55) Maria and Pam have given up their evening to be on the podcast

(14:12) Peter Solino asks you to become a follower on Happy Business Radio

(15:52) Happy business is about keeping your staff happy, keeping customers happy

(18:07) Maria, your advice is based primarily on West Australian law and practices

(24:18) Peter says his brother was a top family lawyer in South Australia

(24:38) Court brand'homemade wills A curse,' says article in newspaper

(26:19) Master Sanderson: I was lucky because I had the right insurance company

(28:53) Happy Business Radio's Peter Soluno shares an inspiring business quote

(33:29) Is there a big difference between publicity and promotions and sales

(37:18) Maria Fiffield and Pam Pickett discuss how marketing can help your business

(42:34) Maria has been talking about recent changes in Perth advertising about wills

(45:33) Maria and Pam discuss de facto relationships in Happy Business Radio podcast

CREDITS

Host: Peter Salerno

Mobile: [phone]

Email: [e-mail]

Guest: Maria Fiffield | Pam Pickett

Producer: Ron Fiedler Podcast City