Mara Frankel

Connection.

If one word could sum up Mara Frankel’s place in the music world, it might be connection. After all, as Senior Creative Director of Brand Partnerships at Atlantic Records, she talks with these brands about “how they’re working in music” and how to partner Atlantic artists on “marketing opportunities.” Frankel brings you into this world, along with detailing her origins in the music business, and explaining the important difference between what she calls a “sponsor” and a “mentor.”

This is the story of Mara Frankel.

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