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Resumen del Editor

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.


Episodios
  • 11 Must-Answer Questions to Build a B2B video

    11 Must-Answer Questions to Build a B2B video
    Nov 17 2025

    B2B content creators struggle to measure real impact beyond vanity metrics. Benji Block, founder of Signature Series, shares his framework for building content that drives business results. He reveals his 11-question assessment for evaluating content effectiveness, explains how to optimize YouTube thumbnails through A/B testing, and outlines three core metrics that prove content strategy success: meaningful engagement through comments, high average view duration, and improved click-through rates.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    41 m
  • What's the biggest lie marketers tell themselves about their own data?

    What's the biggest lie marketers tell themselves about their own data?
    Nov 14 2025

    Marketers rely too heavily on first-party data for AI strategy. Charlie Grinnell is Co-CEO of RightMetric, a strategic research firm specializing in external data intelligence for brands like Meta and Red Bull. His team built a video analyzer that maps frame-by-frame content against performance data to identify what keeps viewers engaged. The discussion covers automated networking agents and the critical importance of visual hooks in the first seconds of video content.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    4 m
  • What is the coolest agent you’ve built for yourself?

    What is the coolest agent you’ve built for yourself?
    Nov 13 2025

    Marketers struggle with AI reliability and accuracy. Charlie Grinnell is Co-CEO of RightMetric, a strategic research firm specializing in external data intelligence for brands like Meta and Red Bull. He discusses building AI agents that automatically identify networking opportunities based on calendar events, creating video analysis tools that map viewer engagement to specific visual elements, and developing workflows that combine internal performance data with external market signals to reveal competitive blind spots marketers miss when relying solely on first-party dashboards.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    5 m
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