Resumen del Editor

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.


Episodios
  • The Great Podcast Marketing Debate: Demand Creation vs Capture Strategy

    The Great Podcast Marketing Debate: Demand Creation vs Capture Strategy
    Jul 18 2025

    Demand creation vs. demand capture: which podcast strategy wins? Joe Perello, CEO of Props and former NYC CMO, shares his expertise on turning creator marketing into a performance channel. He explains why brand-owned content is the new frontier for predictable marketing outcomes, demonstrates how to blend creator authenticity with paid media precision, and reveals techniques for converting podcast listeners into qualified leads without relying on traditional metrics.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    4 m
  • Performance Ads vs Influencers: Smart CMOs Reveal Where They're Moving Their Budgets

    Performance Ads vs Influencers: Smart CMOs Reveal Where They're Moving Their Budgets
    Jul 17 2025

    Performance marketing or influencer partnerships? Joe Perello, CEO of Props, reveals how smart marketers are blending creator content with paid media precision. His approach transforms creator marketing into a true performance channel by maintaining full accountability for business results rather than chasing viral hits. Perello demonstrates how owned media content delivers authentic engagement while providing the targeting capabilities and measurable outcomes of traditional performance marketing.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    5 m
  • CMOs brutal truth to describe Content Marketing in one word

    CMOs brutal truth to describe Content Marketing in one word
    Jul 16 2025

    Content marketing remains unmeasurable and "mushy" for most CMOs. Joe Perello, CEO of Props and former NYC CMO, shares how to transform creator marketing into a performance channel with measurable outcomes. He reveals techniques for achieving 55-65% open rates across client programs and explains why authentically integrated brand content consistently outperforms traditional advertising when paired with precise targeting and clear calls to action.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    3 m
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