Resumen del Editor

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.


Episodios
  • Intent Data Is Dead. Alpha Signals Aren’t.

    Intent Data Is Dead. Alpha Signals Aren’t.
    Mar 2 2026

    Traditional intent data fails to predict actual buying behavior. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, explains how signal-based demand generation replaces outdated intent tracking methods. He outlines strategies for capturing alpha signals through AI-powered content engagement, building custom HubSpot workflows that activate on meaningful buyer interactions, and measuring pipeline generation instead of vanity metrics.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  • One signal that tells you a company is actually ready for AI agents

    One signal that tells you a company is actually ready for AI agents
    Feb 21 2026

    Most AI implementations fail because companies lack proper data foundations and context integration. Ariel Kelman, President and CMO at Salesforce, explains how their Agentforce platform addresses these fundamental challenges through trusted enterprise data connections. The conversation covers Salesforce's trust-first approach to AI agents, practical deployment strategies for marketing teams, and measurable results including $27 million in incremental pipeline from automated lead follow-up and 77% customer support case resolution rates.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    4 m
  • Marketers will be embarrassed they used to do manually

    Marketers will be embarrassed they used to do manually
    Feb 20 2026

    AI-powered video production is replacing traditional filmed advertising. Ariel Kelman, President and CMO at Salesforce, explains how marketers will abandon manual video creation within five years. His team built a complete animated flythrough of four event spaces in six hours using AI video tools, a project that previously would have required massive crews and budgets. Salesforce now chains together AI production tools that transform stills and short clips into high-quality 30-second spots without traditional film crews.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    5 m
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