Managing Amazon Ads in Tough Times to Protect Your Organic Sales

Think cutting your Amazon PPC budget is like saving money? In this episode, Michael Tejeda breaks down why slashing your ad spend right now could actually hurt your organic rankings and cost you more in the long run. With tariffs and economic uncertainty shaking things up, Michael shares real client stories and smart strategies like keyword clustering and budget balancing that helped boost sales—even when the market softened.

A must-listen for every Amazon seller who wants to win the game.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 00:00 – What questions do Amazon sellers ask most?

• 00:27 – Tariffs are messing things up — why cutting ads now is a bad move

• 02:24 – Why slashing your ad budget can hurt your sales big time

• 04:14 – How Amazon ads help your organic (free) sales

• 06:30 – When a client says “Cut my ads in half!” — what really happens

• 07:37 – How fast your organic sales drop after cutting ads

• 09:00 – Story time: What happened when we pumped up the ad budget

• 15:47 – How grouping keywords helps you spend ad money smarter

• 19:10 – Why breaking keywords into clusters makes your budget work better

• • 20:34 – Staying cool when Amazon throws curveballs at your ads
  • 22:13 – Different sellers, different ad struggles

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  🦡 Resources & Links

  
  

• • 🦡 GET AD BADGER ➡️

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  • Tariff Turmoil: How Brands Are Adapting in 2025

  • Successful Ecommerce Entrepreneur On Business, Scaling 10x, and Finding the Right Partners

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  Host and Executive Producer: Michael Erickson Facchin

  Guest Co-Host: Michael Tejeda

  Senior Producer: Nancy Lili Gonzalez

  Podcast Coordinator & Graphic Designer: Sofiia Podash

  Video and Audio Editor: Pedro Moreno