Episodios

  • 291 : Never Ask for the Sale with Sue Heilbronner

    291 : Never Ask for the Sale with Sue Heilbronner
    Nov 9 2025
    Sue Heilbronner, author of "Never Ask for the Sale: Supercharge Your Business with the Power of Passionate Ambivalence," reveals top sales strategies to build referrals, trust, and credibility. Learn how her approach increases premium pricing, drives mutual relationships, and enhances your business’s success by focusing on authentic, value-driven sales methods and letting your expertise attract ideal clients. "The reason that the book is titled Never Ask for the Sale is I want to make the point that selling is a mutual process and if you as a seller are putting yourself in a subservient position to a prospect, you are limiting not only your opportunity to close but you are also demeaning your price point and your long term value to that customer." KEY TAKEAWAYS: -Why does Sue Heilbronner advocate for 'never asking for the sale' in modern sales methodology? -What is the 'Passionate Ambivalence' model and how does it enhance sales outcomes? -Effective technique for generating client testimonials and word-of-mouth referrals -What steps should sales teams take to transition from a traditional hard-sell approach? CONNECT WITH SUE HEILBRONNER www.heysue.com https://www.linkedin.com/in/sueheilbronner/https://www.facebook.com/tellsue neveraskforthesale.com Connect with Manage Smarter and its hosts Website: https://salesfuel.com/manage-smarter LinkedIn: https://www.linkedin.com/in/audreystrong/ X Audrey https://x.com/tallmediamaven Lee https://x.com/cleesmith Connect with SalesFuel Website: https://salesfuel.com/ X  https://x.com/SalesFuel Facebook: https://www.facebook.com/salesfuel/ #sales #selling #salestips #referrals #businessreferrals #salescred #salesfuel #sueheilbronner Learn more about your ad choices. Visit megaphone.fm/adchoices
    Más Menos
    23 m
  • 290: Workplace Culture Realignment with Salvatore Manzi

    290: Workplace Culture Realignment with Salvatore Manzi
    Oct 26 2025
    Leadership communications coach Salvatore Manzi joins to discuss why, when, and how organizations should approach cultural realignment. Drawing on 20+ years in DEI and international consultancy, Salvatore breaks down his powerful 4D methodology: Diagnose, Define, Deploy, and Deepen. Learn practical steps for overcoming employee resistance, aligning values, and ensuring leadership buy-in to advance workplace culture, employee engagement, and organizational performance. Highlights include detailed strategies for fostering lasting change, involving HR in the process, and the significance of office environment and presence. Salvatore also shares insights from his book, "Clear and Compelling: Communication Strategies for Big Thinkers and Bold Ideas," packed with actionable communication and culture change tips for business leaders. #organizational culture #cultural realignment #workplaceculture GET THE BOOK: https://www.amazon.com/dp/B0FQJ6M6B7 KEY TAKEAWAYS: Managing change: What to say when people are scared The 4Ds: Diagnose, Define, Deploy, and Deepen as the framework for effective organizational cultural transformation. The key signs your organization needs a cultural realignment Managing resistance to cultural realignment Harnessing your HR department to assist with realignment "There’s three myths to cultural realignment. The first one is that we can roll this out at a town hall meeting. We just got to tell them... The third is that, oh, this can be done in 90 days. 18 to 36 months to do a cultural realignment is what's required." Connect with Salvatore Manzi www.salvatoremanzi.com Connect with Manage Smarter Website: https://salesfuel.com/manage-smarter/· LinkedIn: https://www.linkedin.com/in/audreystrong/ LinkedIn: https://www.linkedin.com/in/cleesmith/ TWITTER/X Audrey https://x.com/tallmediamaven Lee https://x.com/cleesmith Connect with SalesFuel https://salesfuel.com/  https://x.com/SalesFuel https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices
    Más Menos
    21 m
  • Extra Point: From Rep to Coach

    Extra Point: From Rep to Coach
    Oct 15 2025
    This week we're talking about one of the most common growing pains for any ambitious business: figuring out the real difference between a strong sales manager and a top-notch sales representative Join us each week for a brand new bonus Extra Point episode. In less than 5 minutes, you'll get additional insights about the psychology of leadership and management from the producers of the Manage Smarter podcast. Find all of the Manage Smarter episodes on ManageSmarter.com Learn more about your ad choices. Visit megaphone.fm/adchoices
    Más Menos
    4 m
  • 289: AI Law Dangers, HR, Employees, and Legal Steps to Take with Lawyer Seth Kugler

    289: AI Law Dangers, HR, Employees, and Legal Steps to Take with Lawyer Seth Kugler
    Oct 12 2025
    AI is transforming business, but it also brings new legal risks and compliance challenges. In this episode, attorney Seth Kugler of Grellas Shaw, a Silicon Valley-based expert in AI law, corporate governance, and tech litigation, explains why every company needs a responsible AI policy. "Shadow AI is a real risk: Employees often use unauthorized AI tools, risking data breaches and policy violations. Make sure your AI policy is clear and enforced." - Seth Kugler KEY TAKEAWAYS: -Creating an ethical AI policy for your company -What to include in your employee handbook regarding AI policy -Best legal practices on the daily use of AI in your course of business, to assure data safety and privacy -Seth's legal advice and steps to take regarding the use of AI in your hiring Connect with Seth Kugler https://grellas.comhttps://www.linkedin.com/in/seth-kugler-2218747/ Connect with Manage Smarter and its hosts Website: https://salesfuel.com/manage-smarter/ LinkedIn: https://www.linkedin.com/in/audreystrong/ LinkedIn: https://www.linkedin.com/in/cleesmith/ X Audrey https://x.com/tallmediamaven Lee https://x.com/cleesmith Connect with SalesFuel Website: https://salesfuel.com/ X: https://x.com/SalesFuel Facebook: https://www.facebook.com/salesfuel/ The contents of this podcast are not a substitute for professional legal advice and are solely the opinions of the guest. Consult with your own counsel on any specific legal matters you may have. #AI #AILAW #HR #AIHIRING #HIRINGASSESSMENTS #AIDANGERS #OPENAI #LAWTIPS Learn more about your ad choices. Visit megaphone.fm/adchoices
    Más Menos
    26 m
  • Extra Point: Tips for Inside Sales Success

    Extra Point: Tips for Inside Sales Success
    Oct 8 2025
    This week, we're talking about what really moves the needle in inside sales. Join us each week for a brand new bonus Extra Point episode. In less than 5 minutes, you'll get additional insights about the psychology of leadership and management from the producers of the Manage Smarter podcast. Find all of the Manage Smarter episodes on ManageSmarter.com Learn more about your ad choices. Visit megaphone.fm/adchoices
    Más Menos
    5 m
  • Extra Point: Resilient Sales Teams

    Extra Point: Resilient Sales Teams
    Oct 1 2025
    This week, we're talking about something every sales leader should have on their radar: resilience. Join us each week for a brand new bonus Extra Point episode. In less than 5 minutes, you'll get additional insights about the psychology of leadership and management from the producers of the Manage Smarter podcast. Find all of the Manage Smarter episodes on ManageSmarter.com Learn more about your ad choices. Visit megaphone.fm/adchoices
    Más Menos
    4 m
  • 288: Copyrights, Trademarks & AI: Legal Essentials for Content Creators with Stephanie Weier

    288: Copyrights, Trademarks & AI: Legal Essentials for Content Creators with Stephanie Weier
    Sep 28 2025
    Stephanie Weier, CEO and co-founder of Brandwood Global, dives into copyright, trademark, and intellectual property rights for content creators and marketers. She shares actionable tips to avoid legal risks, explains the impact of AI on content, and introduces her Brandingo app for secure brand engagement. Essential listening for anyone in content creation, digital marketing, or brand management. "If you are broadcasting in any forum, you know, Facebook streaming, whatever, that then becomes a commercial, so to speak. So when you go from a personal use... to posting it on different social media sites, then you become a commercial use. And so those music pieces that are going to be heard, do they carry forth, you know, so now you're infringing on those copyrights.4It's going to be a burgeoning litigation field, I believe, because [AI is] completely vacuuming up all copyrights, all trademarks. And then it's morphing those into new products, new designs." - Stephanie Weier KEY TAKEAWAYS -Learn best practices for music licensing -Latest definitions of fair use -How to protect your company from liability and protect your content -Uses of logos and artwork -More insights for influencers, content creators on actionable legal insights and SEO tips to protect intellectual property The contents of this podcast are not a substitute for professional legal advice and are solely the opinions of the guest. Consult with your own counsel on any specific legal matters you may have. Connect with Stephanie Weier www.Brandwoodglobal.com https://www.linkedin.com/in/stephanieweier/https://www.facebook.com/stephanie.weier.14 Connect with Manage Smarter and its hosts!!!!· Website: https://salesfuel.com/manage-smarter/· LinkedIn: https://www.linkedin.com/in/audreystrong/ LinkedIn: https://www.linkedin.com/in/cleesmith/ TWITTER/X Audrey https://x.com/tallmediamaven Lee https://x.com/cleesmith Connect with SalesFuel· Website: https://salesfuel.com/· Twitter: https://x.com/SalesFuel· Facebook: https://www.facebook.com/salesfuel/ #internetinfluencer #socialmedia #socialmediainfluencer #tiktokinfluencer #youtubeinfluencer #facebookinfluencer #snapchatinfluencer #legal #AI #fairuse #intellectualproperty #Brandingo #Brandingoapp #BrandwoodGlobal #stephanieweier #copyrights #trademarks #law #video #audio #logo Learn more about your ad choices. Visit megaphone.fm/adchoices
    Más Menos
    25 m
  • Extra Point: Trial Closes

    Extra Point: Trial Closes
    Sep 24 2025
    This week, we're talking about a sales technique that’s all about finesse—trial closes. Join us each week for a brand new bonus Extra Point episode. In less than 5 minutes, you'll get additional insights about the psychology of leadership and management from the producers of the Manage Smarter podcast. Find all of the Manage Smarter episodes on ManageSmarter.com Learn more about your ad choices. Visit megaphone.fm/adchoices
    Más Menos
    4 m