Making the Unbelievable Believable: Evangelism in a Skeptical World

How do you share the gospel in a culture that sees Christianity as unbelievable? In this episode of the Five Gifts Podcast, Bruce Ritter and Charles Russell unpack principles for the evangelistic gift and explore how to make the gospel both true and believable in today’s skeptical culture. We discuss the importance of storytelling, hospitality, plausibility structures, reframing apologetics, and connecting our personal testimonies with God’s grand story. Along the way, we connect these insights to the Evangelistic Divine Urgencies—Evangelism-Missions and Public Relations—and show how they fit within a Fivefold Ministry Model. If you’ve ever wondered how to share your faith more effectively in a skeptical age, this episode offers both inspiration and practical tools.