Making the Shift: Navigating Career Change into Birthwork

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In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, I sit down with the brilliant Anke Roth — a postpartum doula and parenting coach, to hear her amazing and inspiring story of leaving a high-flying corporate job to follow her heart into birthwork.

Anke spent over 25 years working in the tech industry, managing global teams and climbing the career ladder — all while raising three children. When she was made redundant in 2023, she was gifted a rare opportunity: the pause she didn’t know she needed. What followed was a bold career pivot into the world of doula work and parenting support.

We talk about:

• How a career in tech shaped her skills as a doula and coach
• The emotional (and financial) realities of leaving a “stable” job to follow your purpose
• How to know if it’s the right time to make a change
• The mindset blocks that come with career transition — and how to move through them
• Why asking for help is one of the most important things we can do as business owners and parents

Whether you’re at the start of your own birthwork business journey, considering a major shift, or just need a reminder that you’re not alone — this one is for you.

Follow Anke @ankerothdoula

The Birth Worker’s Easy Content Plan — is a free resource I created for birth workers like you who want to grow their business without the faff of wondering what to post, getting stuck staring at a blank screen, or spending hours on content that leads nowhere. Get it here