Making an Impact On Local SEO for Clients with Levi Williams-Clucas Podcast Por  arte de portada

Making an Impact On Local SEO for Clients with Levi Williams-Clucas

Making an Impact On Local SEO for Clients with Levi Williams-Clucas

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Want insights from someone who is crushing it in the Local SEO game? Meet Levi Williams-Clucas, SEO specialist at StrategiQ, an award-winning full-service agency in Suffolk. This agency works with a huge variety of both local and national businesses and has produced some incredible results. Levi has excellent insights to share. If you love everything local and are ready to nerd out a little bit, tune in to today's episode! New Local SEOs, in particular, might really love the insight at 13:44, where Levi shares the amount of time it takes to get results for clients.The highlights:[1:34] Levi's biggest GMB challenges.[3:48] Review recommendations.[5:55] Getting reviews in industries that face review-generation challenges.[9:04] Local keyword research and strategy.[13:44] The amount of time it takes to make an impact with local SEO.[17:00] Insider tricks that can generate excellent results.[20:23] The one feature GMB is lacking.[23:11] Levi's opinion on whether pay-to-play is in Google's future.[26:18] Levi's cause.The insights:Levi's Biggest Google My Business Challenges"Support."Levi says that the support Google has been offering is pretty non-existent."It's not their priority because it's a free service. They've had all their staff working from home. There are reasons behind it, but it's been frustrating."She says the other major challenge is client-based."Getting clients to really embrace reviews. I think a lot of people really underestimate the value of reviews. It's something I'm really passionate about. I talk about it all the time. I tell my clients: please, get more reviews. You have to push. You have to ask for them."Recommendations for Review Generation StrategyGarrett asked what Levi's recommendations to her clients were in regards to generating reviews."The first thing I always say is: are you actually doing a job that's worth the review? Assess what you're doing. Are you doing a 5-star job? If you're not, make sure you are before asking for nice reviews. If you're asking for reviews, people are going to be honest."As for generating more reviews?"We find the most success in email campaigns, in general: emailing existing customers, generally loyal customers, people who tend to come back a lot. Just after the purchase, right after they've got that really nice serotonin boost from making a purchase. Automated, if you can." Levi says they use a script that sends people to all the different review platforms so they get a nice spread against all the different ones the client uses. She again stresses the need to ask."Just say to people, look, if you had a good time today, if you think we did a good job, please leave a review. The number of people who will do it, just because you ask nicely!" Getting Reviews in Industries that Face Review-Generation ChallengesThe industry that Levi has seen struggle the most with review generation is the medical and pharmaceutical industry. "Obviously there's a lot of sensitive stuff that goes on in that industry, a lot of stuff you can't just talk about."She says that finance tends to have the same sort of problem. "Some people don't want to talk about the companies they work with, even if they've done a fantastic job."B2B also struggles, but Levi has solutions."Don't go to the business owner. Don't go to the company as a whole and ask for a review. Go to the individuals. The actual people that are either in the company you've serviced, the individuals that have experienced the service, perhaps one step down, not directly dealt with you, felt the benefit of the company they've worked with. That's the sort of person you want to target for reviews."She also has solutions, in general, for all industries that struggle to get reviews. She tells them to stress the fact that customers don't have to get into the gory details of the service or product they received."All they need to say is the company is worth contacting or worth working with. Sometimes you don't have to say that, you can just leave a star rating, do it under a pseudonym, whatever works."Certainly in other industries, we've spent some time going over how one might get meatier, more useful reviews. But if you're working with an industry where you're struggling to get them at all? The focus is probably going to have to be on getting a good star rating and a few words in the review text, rather than getting an in-depth review. Take a look at competitor reviews and see what might be reasonable for you to expect. Local Keyword Research and StrategyLevi warns that Local SEO in particular may need to approach keyword research a little differently, thanks to regional differences in how people might say different terms. Here in the United States, for example, we might say "cat door." In the UK, they say "cat flap." We might say we want someone to install it, they would say "fit me a." She urges Local SEOs to layer keyword research with actually performing the searches in the local areas. "It's one of ...
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