Aurelien Guichard grew up right in the heart of perfumery: in Grasse. His father (Jean Guichard) was a famous perfumer and his mother a sculptor. His family grew roses. He did not have your typical upbringing - his was uniquely scented. In this episode I speak with Aurélien about his work as a perfumer and a grower of materials, and how he has turned his hand to create a unique fragrance brand, where he places absolute focus and respect on the raw material.

You can find out more about Matiere Premiere on the brand's website: https://matiere-premiere.com/en

Follow the brand on instagram: https://www.instagram.com/matierepremiereparfums/

Aurélien's emotional connection scents are Lou Lou by Cacharel, L'Eau d'Issey by Issey Miyake, and the scent of roses.

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This episode of Making Scents Make Sense is sponsored by Kaorium. I’m all about making fragrance and fragrance discovery more accessible, and Kaorium’s innovative AI solution The Scent Sommelier offers an entirely new way to explore fragrance by translating scent into language. You can find out more at: https://www.kaorium.com/

You can follow me on instagram @makingscentsmakesense: https://www.instagram.com/makingscentsmakesense/

I'm also on TikTok: https://www.tiktok.com/@makingscentsmakesense

You can also check out my website at https://www.thomasdunckley.com/

Hosted on Acast. See acast.com/privacy for more information.

Sonia Constant is a Master Perfumer working at Givaudan and is the nose behind bestselling fragrances for brands such as Thierry Mugler, Tom Ford, and Narciso Rodriguez. She's also the only female Master Perfumer to have her own fragrance brand - the remarkable Ella K. Ella K puts travel at the centre of its storytelling, with a fictional heroin traversing the globe to capture olfactory landscapes (using Givaudan's ScentTrek technology) and turning them into perfumes. In the season finale of Season 2, I speak with Sonia all about her creative process and how it differs when creating for her own brand in comparison to creating for others. I also share some of my favourite fragrance launches for 2025.

You can find out more about Ella K on the brand's website: https://www.ellakparfums.com/en

Follow the brand on instagram: https://www.instagram.com/ellakparfumsparis/

Sonia's emotional connection scent is Féminité du Bois by Serge Lutens.

The three fragrances I talk about as my favourites of the year are: Amouage Purpose 50, Jil Sander Smoke, and Horace L'etiquette.

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This episode of Making Scents Make Sense is sponsored by Kaorium. I’m all about making fragrance and fragrance discovery more accessible, and Kaorium’s innovative AI solution The Scent Sommelier offers an entirely new way to explore fragrance by translating scent into language. You can find out more at: https://www.kaorium.com/

You can follow me on instagram @makingscentsmakesense: https://www.instagram.com/makingscentsmakesense/

I'm also on TikTok: https://www.tiktok.com/@makingscentsmakesense

You can also check out my website at https://www.thomasdunckley.com/

Hosted on Acast. See acast.com/privacy for more information.

Barbara Herman is a perfume lover turned author turned perfume brand founder. Her adoration for vintage fragrances has really informed the style of fragrances she creates alongside perfumer Antoine Lie for her brand ERIS Parfums. Named after the goddess of mischief and troublemaking, ERIS is a brand that subverts expectations of what a fragrance can be, pushing the boundaries and leading to olfactory excitement. In this episode Barbara and I talk about her love for vintage scent, her creative partnership with Antoine Lie, and how perfume can be political.

You can find out more about ERIS Parfums on the brand's website: https://erisparfums.com/

Follow the brand on instagram: https://www.instagram.com/erisparfums/

Barbara's emotional connection scents are Chanel Nº19 and Baghari by Robert Piguet.

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This episode of Making Scents Make Sense is sponsored by Kaorium. I’m all about making fragrance and fragrance discovery more accessible, and Kaorium’s innovative AI solution The Scent Sommelier offers an entirely new way to explore fragrance by translating scent into language. You can find out more at: https://www.kaorium.com/

You can follow me on instagram @makingscentsmakesense: https://www.instagram.com/makingscentsmakesense/

I'm also on TikTok: https://www.tiktok.com/@makingscentsmakesense

You can also check out my website at https://www.thomasdunckley.com/

Hosted on Acast. See acast.com/privacy for more information.

Very few fragrance houses can say they've been in business for almost 300 years, but Floris London can. Dating back to 1730, Floris London has been a fixture at 89 Jermyn Street in London for 9 generations. For almost three centuries they've been making fragrances and scented luxuries for a customer base that includes kings, queens, prime minsters, actors and musicians. In this episode, I speak with Edward Bodenham, a ninth-generation member of the Floris family and the brand's current Perfume Director. We speak about the history of the brand and how it navigates the modern perfumery landscape.

You can find out more about Floris London on the brand's website: https://www.florislondon.com/

Follow Floris London on instagram: https://www.instagram.com/florislondon/

My reel on the bespoke customisation experience: https://www.instagram.com/reel/DM-KwZKILZm/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

Edward's emotional connection scent is Elite by Floris London.

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This episode of Making Scents Make Sense is sponsored by Kaorium. I’m all about making fragrance and fragrance discovery more accessible, and Kaorium’s innovative AI solution The Scent Sommelier offers an entirely new way to explore fragrance by translating scent into language. You can find out more at: https://www.kaorium.com/

You can follow me on instagram @makingscentsmakesense: https://www.instagram.com/makingscentsmakesense/

I'm also on TikTok: https://www.tiktok.com/@makingscentsmakesense

You can also check out my website at https://www.thomasdunckley.com/

Hosted on Acast. See acast.com/privacy for more information.

With 8,000+ fragrance launches per year, consumers have never had so much choice. Whilst choice is great, it can be tricky to cut through all that olfactory noise and know where to start when discovering new fragrances. Enter KAORIUM and The Scent Sommelier™, whose aim it is to make fragrance discovery easier using AI technology. In this episode I speak with KAORIUM CEO, Ben Janoušek all about the large language model at the heart of their technology and how it is used, not as a replacement for sales staff, but as a tool to enhance their interactions with consumers, leading to richer customer experiences.

You can find out more about KAORIUM on the brand's website: https://www.kaorium.com/

Follow KAORIUM on instagram: https://www.instagram.com/discoverkaorium

Ben's emotional connection scent is Polo Sport Extreme by Ralph Lauren.

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This episode of Making Scents Make Sense is sponsored by Kaorium. I’m all about making fragrance and fragrance discovery more accessible, and Kaorium’s innovative AI solution The Scent Sommelier offers an entirely new way to explore fragrance by translating scent into language. You can find out more at: https://www.kaorium.com/

You can follow me on instagram @makingscentsmakesense: https://www.instagram.com/makingscentsmakesense/

I'm also on TikTok: https://www.tiktok.com/@makingscentsmakesense

You can also check out my website at https://www.thomasdunckley.com/

Hosted on Acast. See acast.com/privacy for more information.

Sophie King went from being a fragrance creator on YouTube to starting her own fragrance brand, SOKI LONDON. She is a fragrance lover who turned her passion for perfume into a career. Her fragrances have "main character energy" (her words, not mine) and she's worked with British perfumers to create a unique fragrance brand that caters to people who love scents with bold personalities. In this episode, Sophie talks about her journey from YouTuber to brand founder, where her love of fragrance started, the challenges of starting a fragrance brand, and how being a part of The Fragrance Foundation UK's Next Gen Accelerator Programme has helped her develop her business.

You can find out more about Sophie and SOKI LONDON on the brand's website: https://sokilondon.com/

Follow the brand on instagram: https://www.instagram.com/sokilondon/

Sophie's emotional connection scent is Jimmy Choo Eau de Parfum.

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This episode of Making Scents Make Sense is sponsored by Kaorium. I’m all about making fragrance and fragrance discovery more accessible, and Kaorium’s innovative AI solution The Scent Sommelier offers an entirely new way to explore fragrance by translating scent into language. You can find out more at: https://www.kaorium.com/

You can follow me on instagram @makingscentsmakesense: https://www.instagram.com/makingscentsmakesense/

I'm also on TikTok: https://www.tiktok.com/@makingscentsmakesense

You can also check out my website at https://www.thomasdunckley.com/

Hosted on Acast. See acast.com/privacy for more information.

Dimitri Weber is not your typical fragrance brand founder. Born in Belgium, he worked in the fragrance industry at brands like Cartier and YSL before finding himself making a home all the way down under in Australia. For his brand, the unique Goldfield & Banks, it's the natural botanicals of the Australian continent that form his inspiration. In this episode Dimitri and I chat all about his adopted home and how its flora and fauna, which often feel alien and unique, serve as constant inspiration. We also chat about the brand's most recent launch, the delightfully rich, powdery and textural Tales of Amber, and how he and perfumer Suzy le Helley dove deep into their olfactive imagination to reimagine the scent of New Zealand ambergris.

You can find out more about Dimitri and Goldfield & Banks on the brand's website: https://www.goldfieldandbanks.com/

Follow the brand on instagram: https://www.instagram.com/goldfield_and_banks_australia/

Dimitri's emotional connection scents are Acqua di Parma (assorted), Ambre Sultan by Serge Lutens, Eau Sauvage by Dior, and Eau Dynamisante by Clarins.

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This episode of Making Scents Make Sense is sponsored by Kaorium. I’m all about making fragrance and fragrance discovery more accessible, and Kaorium’s innovative AI solution The Scent Sommelier offers an entirely new way to explore fragrance by translating scent into language. You can find out more at: https://www.kaorium.com/

You can follow me on instagram @makingscentsmakesense: https://www.instagram.com/makingscentsmakesense/

I'm also on TikTok: https://www.tiktok.com/@makingscentsmakesense

You can also check out my website at https://www.thomasdunckley.com/

Hosted on Acast. See acast.com/privacy for more information.

Lucy Sun is a fragrance content creator who has formed a community of scent lovers online through their popular Nosevember series. It's their aim to make fragrance accessible and relatable simply by talking about it. In this episode we talk about how to create community on social media, how their Nosevember series has changed over time, and how queer history and fragrance overlap.

Follow Lucy on instagram: https://www.instagram.com/smell.the.artwork

Lucy's emotional connection scent is Le Mat by Mendittorosa.

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This episode of Making Scents Make Sense is sponsored by Kaorium. I’m all about making fragrance and fragrance discovery more accessible, and Kaorium’s innovative AI solution The Scent Sommelier offers an entirely new way to explore fragrance by translating scent into language. You can find out more at: https://www.kaorium.com/

You can follow me on instagram @makingscentsmakesense: https://www.instagram.com/makingscentsmakesense/

I'm also on TikTok: https://www.tiktok.com/@makingscentsmakesense

You can also check out my website at https://www.thomasdunckley.com/

Hosted on Acast. See acast.com/privacy for more information.