The customer journey is an essential part of any business. Today we are talking about why this is and how it can be improved to maximise conversion of leads into paying customers.

Today’s guest is Chris Dillon, whose business The Marketing Autopilots helps his customers make the most of every lead using WhatsApp automation. He shares his journey from professional DJ to entrepreneur, and gives some fantastic insights into the customer journey and how to improve it in your business.

What You’ll Learn In This Episode

- How to make the most of every lead by giving the customer natural next steps towards buying from you.

- Why automating the customer journey results in a better experience for the customer as well as reducing the workload of the business owner.

- What you can do to make automation fun and friendly to the customer without pretending they are speaking to a human when they aren’t.

- The top 3 reasons that WhatsApp is Chris’s favorite platform to take his leads through the steps to become paying customers.

Resources:

- Find Chris on Instagram @chris.dillon.official or TikTok @chris.dillon, and learn more about his services on his website chris-dillon.co.uk. Chris’s book, No one Gives a Sh*t About Your Business, comes out in September and the priority list for the book launch will be available on his socials in early July.
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Today we are talking about how to design your life so that you can do the things that matter most, to you! Our guest this week is Georgie Shears, who shares a deeply personal story about how she came to where she is now.

Georgie is a Life Design Specialist who helps female business owners to find balance in their lives and prioritise the things that really matter to them. Her focus is on the unique individual that we all are and she tailors her work with her clients according to their needs.

What You’ll Learn In This Episode

- Georgie’s top tools for managing stress and anxiety and how to find what works for you.

- How limiting beliefs might be holding you back, without you even realising it.

- Why Georgie advises her clients not to follow the news.

- The importance of identifying the things that we have been told are good for us, but that might not be good for YOU, as a unique individual.

- The power of meditation and how to start, even if it’s something you have struggled with in the past.

Resources:

- Take Georgie's free quiz at lifedesignquiz.com or connect with her on Instagram @georgieshearsstrategist where you can also book a 15 minute discovery call with her.
- Sponsor link: https://www.thebusinessbox.co.uk
- Visit the website https://thatstrategyco.com/
- Join my mailing list - https://go.lisajohnson.com/mailinglist
- Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/
- Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist
- Join the discussion at www.facebook.com/groups/thatstrategygroup/-
- Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist
- Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist

Goal setting is an essential part of a successful business, after all if you haven’t set goals for your business how are you going to know if you’ve been successful or not! Despite this many business owners are not setting goals effectively so today we are going to cover some of the top ways of setting goals and why this is so important.

Today’s guest is Laura Russ who is a goal setting expert and your right hand woman for business planning and goal setting. She shares some of her knowledge on the value of effective goal setting and some practical advice on how to do this.

What You’ll Learn In This Episode

- The importance of goal setting in your business and being specific about the reasons for setting them, and methods you will use to reach your goals.

- How goal setting and visualisation are valuable for planning not only for success but also for overcoming challenges in your business.

- The psychology behind effective goal setting and how to shift your mindset for success.

- Where to start with goal setting, even if you are starting from a blank canvas.

Resources:

- Find out more about Luara’s services on her website www.lauraruss.co.uk or connect with her on Instagram @laurarussstrategist
- Sponsor link: https://www.thebusinessbox.co.uk
- Visit the website https://thatstrategyco.com/
- Join my mailing list - https://go.lisajohnson.com/mailinglist
- Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/
- Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist
- Join the discussion at www.facebook.com/groups/thatstrategygroup/-
- Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist
- Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist