Behind every “yes” in the toy industry, there’s a mountain of “no’s,” countless hours of hustle, and more trial and error than most people expect. At one point, he came close to walking away from it all—until a single line from an episode of Bluey reminded him that making games was exactly what he was meant to do.

In this episode Making It In The Toy Industry, I’m joined by the incredibly talented Jeremy Posner, owner of Shenanigans Toys and Games, the inventor behind hit games like Beagle or Bagel, Bears in Barrels, and Piggy Piggy. He’s been named to the Mojo Nation 100 SIX times, won Game Innovator of the Year at the TAGIEs, and has worked with some of the biggest names in the toy industry like Hasbro, Mattel, and Spin Master. But here's the plot twist: it took Jeremy EIGHT years to meet his royalty goals. And that’s after winning major awards and getting meetings with big companies right out the gate.

You’re gonna hear why just licensing a game doesn’t mean you’ve made it, what really makes a game “sellable” to toy companies, and why most ideas just don’t cut it. Jeremy also explained the real deal with royalties or advances, and how long it actually takes to see a check. He even shared how he trained his brain to be more creative (yes, that’s a thing!).

Dreaming of creating the next game night hit or just curious what it really takes to make it in toys and games?

Hit play and steal a few smart moves for your next big creative leap.

Listen for these Important Moments!

• [00:03:07] - Despite early wins, including a TAGIE award and a background at Big Monster Toys, Jeremy didn’t hit his financial goals from game licensing until eight years in.
• [00:11:17] - After Toy Fair, Jeremy reflects on the silence that often follows a pitch. He explains how learning why you’re hearing “no” (and from whom) is key to improving your ideas and not losing steam.
• [00:23:00] - Around year four, Jeremy stopped “just creating” and started strategically designing evergreens. He audited his creative process, studied the brain, and trained himself to boost creative output daily.
• [00:33:04] - Jeremy tests tons of game ideas fast by building quick, minimum viable prototypes. He runs super short playtests to see what’s worth developing and keep his creativity flowing.
• [00:40:35] - Near the end of the episode, Jeremy shares his dream of designing fan experiences for sports teams and creating original game shows, proving he’s still dreaming big, even after major success in toys and games.

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Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
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Can 3D printing really replace traditional toy manufacturing? One founder says “absolutely” and she’s got the award to prove it.

In this episode, I’m chatting with the amazing Courtney Peebles, founder of Solobo Toys, about how she won a TOTY Award for her hit plush toy, Emotional Baggage, and how rising manufacturing challenges pushed her to transform her business using 3D printed toys.

Courtney gets real about the challenges she faced with manufacturing overseas, and how jumping into 3D printed toys helped her reduce costs, improve margins, and take back control of her production. Even better? She did it all while staying true to her brand's mission: creating inclusive toys that help kids express their emotions and feel seen.

We’ll talk about how 3D printing can help small toy brands build profitable direct-to-consumer businesses, the exact steps Courtney took to pass essential safety testing, and why sustainable manufacturing with 3D printers is more accessible than you might think. You’ll also hear how winning a TOTY Award for her plush toy, Emotional Baggage, boosted both her visibility and sales and what it really takes to scale a toy business with limited resources.

If you’ve ever dreamed about taking your toy idea from sketch to shelf without a big factory or warehouse, you need to hear this one!

Listen now and let Courtney’s story inspire your next step in the toy industry.

Listen for these Imporant Moments!

• [00:03:27] - Courtney shares the emotional moment her plush toy, Emotional Baggage, won a TOTY Award, beating major brands like Disney and Miss Rachel. She never expected it—and it changed her business overnight.
• [00:07:46] - A simple post about her award win triggered a wave of direct-to-consumer orders. She had to leave Toy Fair early just to keep up with the shipping!
• [00:13:18] - With rising tariffs and time pressure, Courtney stopped manufacturing overseas and leaned into 3D printed toys to take back control of her production process.
• [00:15:32] - Courtney walks us through how she passed all the required safety testing for her 3D printed toys using small-batch manufacturing guidelines—no shortcuts, just smart strategy.
• [00:24:57] - Starting with one $600 printer, Courtney’s now scaling up to 41. She explains how Solobo Toys is growing quickly—without the stress of massive factory MOQs.

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Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass <<

“There are no tired brands, just tired marketers.” That quote alone has been living rent-free in my head since this interview. It has challenged me to take a look at my own brand and ask, am I doing everything I can to keep it thriving?

In this episode, Sharon Price John, President and CEO of Build-A-Bear Workshop and Chairwoman of the Toy Association, shares how she turned around a failing classic brand, and ushered it into a new era of profitability and heart.

Sharon walked me through her approach to brand transformation, from how she finds hidden profit in the smallest details to how she leads with data, with a focus on building resilience even through the toughest times. Sharon is a master of reframing for a positive mindset. When the pandemic hit, she renamed her daily team meetings from “COVID calls” to “success calls.” And that mindset shift worked wonders. 2021 became Build-A-Bear’s most profitable year ever.

If you’re sitting on a brand that you know has potential but you’ve been feeling stuck on how to help it gain momentum, this episode will certainly give you a new perspective.

Listen For These Important Moments:

• [04:06] - What do you do when a business is failing, but the brand still has magic? Sharon shares how she approached one of the biggest challenges of her career.
• [08:04] - Could saving a few pennies really turn a business around? This moment will make you rethink how you look at every product detail.
• [18:50] - In the middle of a crisis, Sharon made one simple change that completely shifted her team’s mindset—and it led to record-breaking results.
• [24:58] - “There are no tired brands, just tired marketers.”— This one quote changed how I see branding forever. If your business feels stuck, this is the wake-up call you need.
• [38:41] - Think success means climbing a ladder step by step? Sharon has a different take that might just change your entire career outlook.

Send The Toy Coach Fan Mail!

Support the show

Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass <<