Making It in The Toy Industry Podcast Por Azhelle Wade | The Toy Coach arte de portada

Making It in The Toy Industry

Making It in The Toy Industry

De: Azhelle Wade | The Toy Coach
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How do I bring my toy ideas to life? How can I pitch my toy concept to top toy companies like Hasbro, Mattel, or Goliath Games? What does it cost to make a prototype, and where can I get one made? Are there toy manufacturing options outside of China?

These are just a few of the questions that will be answered on this weekly podcast, Making It In The Toy Industry. In addition to mini toy masterclasses, and step-by-step guides, each episode is designed to help you take immediate action toward developing, presenting, licensing, and producing your next big toy or game idea.

Learn how to find the right factory, negotiate manufacturing costs, and use successful sales techniques to get your product noticed by major toy companies.

Meet Your Host
Azhelle Wade, aka The Toy Coach, has been in the toy industry since 2010. With 3 toy patents, multiple toy awards, and a track record of managing multi-million-dollar toy lines for companies like Toys R Us, Party City, Madame Alexander, and Creative Kids, Azhelle brings passionate and enthusiastic toy industry expertise to every episode.

Join thousands of toy creators and entrepreneurs who are making their toy dreams real with Making It In The Toy Industry!

© 2026 The Toy Coach
Ciencias Sociales Economía Gestión y Liderazgo Liderazgo
Episodios
  • S6E10 | The AI Toy Sales Tool Smart Toy Companies Are Already Using
    Apr 8 2026

    Like any good season finale, I'm putting it all on the table.

    Episode 10 marks the END of our season all about the Impact of AI on The Toy Industry. In this week's episode we're revisiting everything we covered this season from the environmental and mental impact of AI usage, to it's organizational benefits and need for a human touch.

    Then, I'll be sharing the results from my survey on AI Usage in The Toy Industry. So if you're here for the chisme, start poppin' that popcorn now, and turn the volume up because I'm sharing every bit of juicy data from this industry wide survey.

    And then FINALLY the moment I've been waiting for all season. I'm introducing you to a tool that utilizes AI to help you find qualified toy stores where your product fits the demographic, the vibe, and the audience to thrive. This new AI sales tool is called The Toy Matchmaker and you don't need to know anything about AI or have a single AI subscription to use it.

    🔗 Limited availability for The Toy Matchmaker is opening soon.

    Get on the list: https://thetoymatchmaker.com/

    📅 Free AI Tools for Business Masterclass with me on April 15th: thetoycoach.com/ai

    Send The Toy Coach Fan Mail!

    Support the show

    About My NEW Podcast Art:
    The podcast art for Season 6 of Making It In The Toy Industry features product illustrations of toys and games I helped guide in Toy Creators Academy and TCA Accelerator. Tap the brand name below to check them out!

    Playcor by Courtney Smithee
    9 to 5 Warriors by Brandon Braswell
    Catoms by Kieche O'Connell
    The Lunch Room by EAP Toys and Games founder, Chrissy Fagerholt

    Más Menos
    23 m
  • S6E09 | Why Stickerbox Changed My Mind About AI Toys
    Apr 1 2026

    I once told CNN that some AI toys feel like a wolf in sheep’s clothing because it can be hard to tell how much privacy you’re giving up. While I'm a fan of AI use in business, I’ve been skeptical of AI toys for a while.

    But in today's interview, the Stickerbox genuinely changed my mind. Instead of using AI to keep kids on a screen, or to get them to develop a relationship with a robot, instead, Stickerbox uses AI to help kids turn their ideas into something physical, creative, and hands-on. In this episode, Arun Gupta, co-founder of Stickerbox, shares how his team built a product that feels more like a tool for creation and not consumption.

    Mentioned in this episode:

    • Stickerbox
    • Toy Creators Academy

    Send The Toy Coach Fan Mail!

    Support the show

    About My NEW Podcast Art:
    The podcast art for Season 6 of Making It In The Toy Industry features product illustrations of toys and games I helped guide in Toy Creators Academy and TCA Accelerator. Tap the brand name below to check them out!

    Playcor by Courtney Smithee
    9 to 5 Warriors by Brandon Braswell
    Catoms by Kieche O'Connell
    The Lunch Room by EAP Toys and Games founder, Chrissy Fagerholt

    Más Menos
    36 m
  • S6E08 | The Inventor of Bop It on AI, Execution, and Creating the Next Classic Toy
    Mar 25 2026

    What if I told you Dan Klitsner discovered AI 30 years ago and used it to invent Bop It?

    Well, he didn’t. But I did ask Dan how AI might have influenced the creation of his hit game if it did exist when he was first starting out. Dan’s breakout invention sold over 50 million units, and those numbers put the “song” associated with the game at Diamond status. (Dear music industry, he’s still awaiting his plaque.)

    This week on the podcast, I’m sharing a chat with Dan Klitsner, the inventor of Bop It. We talk about the upcoming 30 year anniversary, how he’s been celebrating milestones over the years, and we dive into a chat about AI, execution, and what it really takes to create the next classic toy.

    We get into how inventors can use AI as a tool, why execution can sometimes become the real invention, and what originality means in a world where ideas are easier than ever to generate.

    If you’re a toy inventor, designer, or product creator trying to figure out where AI fits into your process, this episode is for you, my friend!

    Send The Toy Coach Fan Mail!

    Support the show

    About My NEW Podcast Art:
    The podcast art for Season 6 of Making It In The Toy Industry features product illustrations of toys and games I helped guide in Toy Creators Academy and TCA Accelerator. Tap the brand name below to check them out!

    Playcor by Courtney Smithee
    9 to 5 Warriors by Brandon Braswell
    Catoms by Kieche O'Connell
    The Lunch Room by EAP Toys and Games founder, Chrissy Fagerholt

    Más Menos
    50 m
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The podcast is well produced and she knows her material.

But what she TEACHES in her podcast is invaluable for anyone who is in, or trying to get, into the toy business. I highly, highly recommend it if you are thinking about embarking on this journey.

Azhelle is awesome

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