Making Brands Stick: VCCP's CHESS moves to create work that works
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Making Brands Stick: VCCP's CHESS moves to create work that works
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What makes a healthcare brand stick? In this episode, VCCP Health unpacks CHESS moves: Character, Humor, Emotion, Surprise and Sonic Branding, and how they help brands move beyond awareness to become truly memorable. We explore how building memory structures, not just messaging, drives trust, behavior change and long-term brand impact.
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Music: “Deep Reflection” by DP and Triple Scoop Music.
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