Whether you’re just getting started or looking to level up your farmers' market presence, this episode is your go-to guide for making a strong first impression. We’re breaking down the basics of branding, packaging, labeling, and booth display so your products don’t blend in, they define who you are as a business.

You don’t need a marketing degree or a graphic designer to stand out at the market. With a few intentional choices and a clear visual identity, you can build customer trust, boost sales, and create a brand that people come back to week after week.

Make Your Market is a show for farmer’s market vendors who want to sell with confidence, connect with their community, and grow a thriving business. Subscribe wherever you listen to podcasts and leave a review if you find these episodes helpful!

As a produce grower, baker, or handmade goods seller, your farmers market business may need more than a cash box and a dream. In this episode of Make Your Market, we’re talking about business structures—and why choosing the right one is critical for your success, protection, and growth.

From sole proprietorships to LLCs, partnerships and even S-corps, Karin breaks down what each structure means, how to set it up, what taxes look like, and which one fits best depending on your sales revenue and risk.

Whether you're just getting started with a home-based bakery or running a thriving seasonal produce stand, this episode will help you protect your assets, stay compliant, and make smart moves as your business grows.

Remember to always work with a local CPA or tax attorney for your specific state and needs. We're not tax professionals, just providing information to help you be more informed when you do seek that help.

Questions? Reach out by commenting below or sending us an email to makeyourmarket at wolfcreekfamilyfarm.com.

Enjoying the Show?

Leave us a review, share this episode with a fellow vendor, and don’t forget to subscribe for more tips to grow your market business—without burning out.

With dozens of vendors selling everything from tomatoes to tamales, how do you make your booth the one shoppers remember—and return to week after week? In this episode of Make Your Market, we dig into the importance of carving out a clear niche for your market business.

You’ll learn:
✅ Why defining your niche makes you memorable in a crowded market
✅ The different types of vendor niches—from produce growers and bakers to meat producers, crafters, and value-added vendors
✅ How to identify gaps in your local market using simple market research strategies
✅ Ways to differentiate your products—even if others are selling something similar
✅ Why showing up consistently builds trust, loyalty, and long-term sales

Whether you’re just figuring out your product lineup or trying to refine your offerings, this episode will help you think more strategically about your place in the market—and how to make it work for you.

These first 10 episodes are your onramp for selling at the farmer's market! Tune in every other Wednesday as we bring more market vendor magic.