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De: Patrick Mitchell
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Podcasts about magazines and the people who made (and make) them.2021-2025 Magazeum LLC + Modus Operandi Design Arte Biografías y Memorias Ciencias Sociales Economía Marketing Marketing y Ventas
Episodios
  • Sarah Ball (Editor: WSJ. Magazine, Vanity Fair, GQ, more)
    Oct 17 2025

    SHE LOVES HER WORK

    The word ‘unicorn’ gets thrown around a lot these days. But in our book, Sarah Ball is the Real Deal. The editor of WSJ. Magazine is a student of old-guard, in-the-trenches, work-on-a-story-for-years magazine making, which has earned her cred among the Jim Nelsons and David Grangers of the biz.

    She’s also a digital native with a flare for experimentation and a new media scrappiness. Sarah spent her career bridging those divides predominantly at Vanity Fair and GQ where she helped those titles join the digital revolution—much more stylishly and convincingly than many of her competitors.

    Arguably more than any other editor of her generation, she brings print-era rigor, and also the romance of the whole magazine-making endeavor to digital-era reality. That's why when the Vanity Fair editor-in-chief job came open last spring, Sarah was right at the top of The Spread’s list for who should get the gig.

    The wind blew a different way, as we all know by now, and she’s happy at WSJ. But when you listen to our chat, we think you'll get why our money is on her.

    There’s a lot of pessimism in journalism these days for good reason, but we challenge you to listen to this conversation without getting just as swept up as we did in Sarah’s passion for magazines. It's almost enough to make us believe that print is not in fact dead. Not yet, at least..

    This episode is made possible by our friends at Commercial Type and Freeport Press.

    A production of Magazeum LLC ©2021–2025

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    55 m
  • Yannic Moeken, Sandra von Mayer-Myrtenhain, and Junshen Wu (Founders: Famous for My Dinner Parties)
    Oct 11 2025

    A NEW RECIPE FOR FOOD MAGAZINES

    You may think a magazine called Famous for My Dinner Parties would be about food or entertaining—and I wouldn’t blame you if you did. You wouldn’t be wrong, but you also wouldn’t be right.

    Taking its name from Robert Altman’s film, 3 Women, Famous for My Dinner Parties started as a pandemic-inspired digital project among three friends (Junshen Wu, Sandra von Mayer-Myrtenheim and Yannic Moeken) in Berlin and has evolved into a proper magazine and media brand, and along the way has won an engaged and broad audience far beyond Berlin. Something that continues to surprise the founders.

    The magazine is slightly odd, if I’m being honest, idiosyncratic, thoroughly compelling, and undeniably beautiful. It’s also almost entirely done in house, including all the design, photography and writing. And despite this, or maybe because of it, the thing works. Whether or not this method—or lack of one—is sustainable is another question.

    And just to be clear, there is not a single recipe in the magazine. Just a whole lot of ideas. This is a magazine then, editorially and conceptually, built around vibes. Fuel for a discussion, perhaps, at your next really great dinner party. Whether or not you aspire to any sort of fame.

    This episode is made possible by our friends at Freeport Press.

    A production of Magazeum LLC ©2021–2025

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    39 m
  • William Randolph Hearst III (Chairman: Hearst Corp; Founder & Editor, Alta, more)
    Oct 3 2025

    THE GOOD CITIZEN

    This episode is a special one for us here at Magazeum. We even gave it its own code name: “Project Rosebud” (IYKYK). But if you only know our guest as the grandson of the man who inspired the lead character in the film classic Citizen Kane and the founder of one of the largest publishing empires in the world, you are missing out.

    Will Hearst could have done the easy thing, but he chose not to. As the current chairman of the Hearst Corporation, Will balances stewardship of a sprawling media empire with a commitment to community and lasting value. Unlike the new breed of media moguls, his leadership is less about compliance and more about the continuing importance of fostering quality journalism rooted in place and purpose.

    But aside from his role as a suit at the Hearst Corporation, Will’s labor of love is Alta—an indie quarterly that champions a distinct West Coast voice, providing a vital counterpoint to the East Coast lens that still dominates the national discourse.

    Alta is crafted to be held and savored—he thinks of its subscribers as members more than a mailing list. In an age dominated by volume, speed, and algorithms, Will Hearst would like to remind us to slow down, listen deeply, and consume wisely.

    In times like these, his vision seems almost Quixotic—to see media as craft, culture as inheritance, and storytelling as something lasting. Nevertheless, he continues to charge, shaping a legacy both ancient and urgently new.

    This episode is made possible by our friends at Commercial Type and Freeport Press.

    A production of Magazeum LLC ©2021–2025

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    54 m
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