MadTree’s Mission Beyond Brewing

What does it look like when a company brews more than beer, it brews lasting impact? In this energizing episode of On The Fly! host Joan Kaup welcomes Rhiannon Hoeweler, VP of Experience & Impact at MadTree Brewing, a Cincinnati-based company redefining what a brewery can be. From composting and green energy to urban tree planting and employee-led volunteering, MadTree is leading by example as Ohio’s first and only Certified B Corporation brewery.

Rhiannon shares how MadTree went from a garage startup to a three-location force for sustainability and equity. With a bold goal of delivering $5 million in community impact by 2030, this isn’t just a craft beer brand — it’s a full-fledged social enterprise.

Listen to hear more about:

• What it takes to become a Certified B Corp and why it matters
• How MadTree integrates environmental and social impact into every aspect of its operations
• How MadTree’s internal culture of volunteering and green values attracts talent
• Lessons for emerging entrepreneurs on patience, progress, and building a vision over time

Learn more:

• MadTree and their taproom locations, events, and impact stories:
• MadTree Brewing, Instagram, and LinkedIn
• Mad Tree’s annual tree-planting events: Let’s Grow Local
• Nonprofit partners: Strategies to End Homelessness

At Flywheel Social Enterprise Hub, we love partnering with companies like MadTree that blend vision with accountability, community with commerce. Whether you’re a founder, investor, or just someone who loves seeing good business done well, learn how Flywheel supports social innovation at flywheelcincinnati.org.

On The Fly! is sponsored by First Financial Bank
Learn More at bankatfirst.com