Macro & Micro Creative Strategy: Deep-Diving Into Customer Insights
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Macro & Micro Creative Strategy: Deep-Diving Into Customer Insights
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Ever feel like your creative strategy is just guessing and hoping?
In this episode of #MarketingMindset, Sarah Levinger, founder of Tether Insights, and I reveal how we blend macro-trend analysis with micro-level customer data to craft creative strategies that actually move the needle.
From real-time social listening to competitor research, we walk through a live audit—showing you how to identify hidden opportunities and transform them into tangible results.
Featuring:
- How to merge brand & performance goals for maximum impact
- Building a quarterly plan around seasonality, holidays, and your buyers’ changing needs
- Why “one-size-fits-all” creative is dead—and how to segment effectively
- The power of emotional and psychographic data in modern marketing
Whether you’re a brand or an agency, this deep-dive will help you uncover the real reasons your customers convert—and keep them coming back.
Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/
Follow Colby on Twitter: https://twitter.com/Colby__Flood
Visit our Agency website: www.brighterclick.com
Learn more about our creative strategy software: https://www.dataally.ai/