Maartje Murphy — How Transparent Storytelling Wins Customers (and Hearts)

In this conversation, Maartje Murphy emphasizes the importance of transparency and storytelling in business, particularly in the food industry. She discusses how sharing the origins and stories behind products, like gelato, can create a deeper connection with customers and enhance their overall experience. By highlighting the journey of the product from farm to table, businesses can engage customers more effectively and foster a sense of community and excitement around their offerings.