MWR #36 - What We’d Do If We Started a Home Service Business Today with Chris Scoville

In this episode of Marketing Without Rules, host Lewis Vandervalk welcomes Chris Scoville, founder and CEO of Improvifi, to break down what they’d do to launch a home service business from scratch.

Using a fictional brand called “Generator King”, Lewis and Chris brainstorm creative marketing strategies, branding tactics and referral-based growth plans that any local service business owner can use.

They discuss the importance of standing out in a saturated market, the power of partnerships and physical branding, and how to build a referral flywheel that attracts long-term customers.

From custom-wrapped porta-potties to co-branded trucks and authentic relationship-building, this episode delivers real-world advice with a creative twist, perfect for any trades-based entrepreneur looking to grow smarter and faster.

00:00 Introduction and Guest Welcome

00:35 Chris Scoville’s Background and Business Growth

02:59 Building a Team with Purpose

04:52 Scaling and Overcoming Challenges

08:26 Creating the “Generator King” Blueprint

28:02 Referral Strategies and Networking

31:13 Colorful Dumpsters and Porta-Potties

32:20 Branding and Partnerships in Dumpster Rentals

34:21 The Importance of Differentiation in Marketing

37:12 How to Build a Brand That Gets Noticed

49:11 Final Thoughts and Where to Find Us

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