On this episode of Mastery Unleashed, Christie Ruffino interviews Lady Jen Du Plessis, a team-building and scaling expert who helps high-achieving entrepreneurs and executives build world-class teams and scale their businesses with ease. Jen shares her inspiring journey from the mortgage industry to becoming a global speaker, author, and business strategist, emphasizing the importance of shifting from hustle to strategy to achieve sustainable success.

Jen discusses how entrepreneurs often get stuck in the "grind" of daily tasks, preventing them from stepping into true leadership. She outlines her scaling framework—moving from working IN the business to working ON, ABOVE, and BEYOND it—by implementing strong leadership, hiring strategically, and creating efficient systems (SOPs). She also shares her Finder, Minder, and Grinder methods, helping business owners identify where they spend their time and where they need support.

Jen offers her "Seven Strategies to Change Your Business Mindset" assessment, guiding entrepreneurs toward setting boundaries, defining core values, and creating a scalable business model.

Who would have ever thought that little “Jenny Who Ain’t Got a Penny,” now Dame Lady Jen, a member of the Royal House of Cappadocia and the Royal Order of Constantine the Great and Saint Helen, would be a charismatic and award-winning international speaker who brings her stories of sorrow, resilience, tenacity, and triumph to every stage she speaks. With numerous #1 best-selling books, a host of 3 top-ranking podcasts, a professional podcast guest, and producer and hostess of her TV show Business on the Vine, Lady Jen is certainly making her impact in the world.

She is affectionately known as The Team-Building & Scaling Architect. She is the leading expert in helping high-achieving business owners and executives build world-class teams so they can live the business lifestyle they always dreamed of while scaling their business or company with grace and ease by enhancing interpersonal skills to obtain high-performance, tangible outcomes.

Her recent awards include the 2024 Impact Mentor of the Year through IAOTP- the International Association of Top Professionals, the 2024 SheLeads Women of Excellence Award from her international speaking efforts, and the 2023 Network of Outstanding Women Mentor of the Year. In addition, she received the eZway Network Golden Gala Award for her heart-centered work in the world and the Outstanding Leadership Recognition Award from The Los Angeles Tribune.

She is devoted to her philanthropy and charity work, helping homeless women and children, eradicating human trafficking, U.S. Military Veterans, and Animal Shelters.

She believes that we have Acres of Diamonds right under our feet and everything we need to inspire people and leave our mark in this world. Her motto is “move from working IN and ON your business to living ABOVE and BEYOND.”

In business, mindset is everything! This quick assessment will increase your awareness of the vision and values you hold sacred, and perhaps why you are not creating boundaries around them and/or seeking new counsel to assist with your personal and business growth.

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