• MTV VMAs to Revolutionize Viewing with Real-Time Shoppable AI

  • Sep 12 2024
  • Duración: 5 m
  • Podcast

MTV VMAs to Revolutionize Viewing with Real-Time Shoppable AI

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  • Resumen

  • The 2024 MTV Video Music Awards will introduce a groundbreaking feature allowing viewers to shop for outfits and designer looks in real-time, thanks to a collaboration between Paramount Global and Shopsense AI. This innovative technology will enable viewers to snap photos of their favorite on-screen looks and browse similar options, transforming the traditional viewing experience into an interactive shopping journey. This partnership aims to create new revenue streams for Paramount Global while enhancing viewer engagement through personalized and non-disruptive AI-driven features.
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