MSP Finance 101: Creating the Right Foundation for Sustained Growth

Heather MacDonald, Director of UK-based Counting Creators, shares insights on common mistakes MSPs make, the importance of setting up a solid financial foundation, and how to choose the right accounting partner. She discusses the pros and cons of outsourcing versus in-house accounting, key financial metrics that MSPs should track, and the critical role of management accounting. Heather emphasizes the necessity for MSPs to understand their numbers to ensure business growth and sustainability.