In this episode, we explore how the background used during video calls can influence how MSP staff are perceived by clients. As online meetings have become a normal part of business communication, visual cues now play an important role in shaping impressions of competence, professionalism, and likeability. Research suggests that while many employees prefer neutral or blurred backgrounds to appear professional, customers often respond more positively to backgrounds that reveal a little personality, as long as the environment remains tidy and appropriate.

The key takeaway is that video backgrounds are a controllable part of self-presentation and can subtly support trust and connection with clients. Rather than using completely blank or blurred backgrounds, MSP staff may benefit from maintaining a professional but human environment—such as a tidy workspace with books, hobbies, or small personal touches. Striking the right balance between professionalism and personality can help build stronger relationships with clients and improve perceptions of competence and trust.

Mike Knight MBA FCIM Director, MKLINK Ltd

In this episode, we explore the final stage of acquiring a business and the steps involved in completing the deal and beginning the improvement process. After successful due diligence and negotiation, the focus shifts to finalising contracts, transferring ownership, securing access to systems and accounts, and communicating the change to staff, customers, suppliers, and other stakeholders. Maintaining confidence during the early transition period is critical, as change can create uncertainty and potentially impact revenue.

We also discuss the importance of having a clear action plan to improve the business once the acquisition is complete. This includes identifying opportunities to add value, reduce costs, strengthen operations, and increase revenue through better pricing, marketing, and client engagement. By stabilising the business quickly and implementing strategic improvements, MSPs can grow the value of the acquisition and potentially expand further through additional acquisitions or portfolio growth.

Mike Knight MBA FCIM Director, MKLINK Ltd

In this episode, we explore how MSPs can build a pipeline of potential investors and structure financing for business acquisitions. Rather than relying on a single source of funding, we discuss the importance of developing relationships with multiple investors through networking, credibility building, and consistent communication. We also look at different repayment structures, such as interest payments, profit shares, hybrid arrangements, or payments in kind, and the types of security lenders may expect, including business assets, contracts, or personal guarantees. Finally, we explain how a clear business plan, supported by financial projections and market analysis, helps build confidence with lenders and investors, increasing the chances of securing the funding needed to complete an acquisition.

Mike Knight MBA FCIM Director, MKLINK Ltd