MINI DIVE TRADE SHOWS: How to Use Trade Shows to Get Into Retail (Even With a 10x10 Booth)

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In this Trade Show Mini Dive, Olivia Abrams, co-founder of TiCK MiTT, shares how she strategically used viral social media momentum and in-person trade shows to break into retail without a massive budget or elaborate booth build.

From exhibiting at Global Pet Expo with a simple 10x10 booth… to capturing the attention of major buyers… to intentionally starting in independent retailers before scaling into larger accounts, this conversation is a masterclass in scrappy, smart retail growth.

We discuss:
• Pairing viral video with trade show strategy
• Using video in your booth when you can’t physically demo your product
• Why launching in independent stores first can strengthen your retail pitch
• Learning placement and sell-through before scaling
• The power of networking and relationship-building on the show floor

If you’re preparing for Expo West, Global Pet Expo, or any trade show this year, this mini dive will help you think beyond aesthetics and focus on strategy that converts.

Follow Shelf Talks for daily Trade Show Mini Dives and real conversations with founders building brands that win on the shelf.

If this resonated, the full episode (12/15/2025) goes even deeper into Olivia’s retail strategy — from viral growth to scaling through independents and distributors.

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