META's Andromeda Update: Why Creative Variety is Now Non-Negotiable
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META just rolled out its Andromeda update, and it's a game-changer for how ads are run, optimised, and scaled. In this episode of Master Your Marketing, I break down what the update actually means (in plain English), why Advantage+ campaigns are being pushed front and centre, and how you can navigate these shifts without losing your sanity (or your ROI).
We'll dive into:
✨ What META's Andromeda update really does behind the scenes.
✨ Why creative diversity is now the single most important lever in your campaigns.
✨ Practical ways to test and refresh your ad creative without burning out.
✨ Real client examples of what's working (and what isn't) right now in ads.
This episode is packed with insights for agency owners, course creators, and e-commerce brands who want to stay ahead of the curve. Because let's be real: one image and one campaign just isn't going to cut it anymore.
👉 Plus, a quick reminder: this episode is brought to you by The Conversion Club, my monthly membership where I teach you the Convert Method framework. Inside, we cover everything from ads, funnels, emails, and nurture sequences, to tracking what's really working. Want to join us? You'll find the link in the show notes.
Hit play and let's chat about how to pivot with META's changes, so your campaigns keep winning.
If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq.
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Ash x