MD1-12 Are you doing it for Fame or Fortune?

Cristina and I hang out with a lot of speakers, trainers, and consultants. While the biggest challenge in all of those businesses is getting clients, there is a whole industry devoted to helping "build an audience". When you manage your business for clicks, likes, and shares, you are focusing on "fame", when the real challenge is paying the bills, or "fortune" -- and we're not talking about vast fortunes, just "profit motive", or "pay the bills". While people who end up buying from you need to know you exist, and then trust you enough to want to talk, you don't need to have Kardashian-level numbers of followers. In fact, you only need a small number of the right people. Learn more about your ad choices. Visit megaphone.fm/adchoices