MBS943 - The Human Touch: Building Authentic Brands in the Age of AI with Todd Duff

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In this episode, Matt sits down with Todd Duff, Founder and CEO of Innovations Branding House, a creative agency that has been shaping brands for over 25 years. Together they explore what truly makes a brand authentic in a world where AI tools can generate strategies, copy, and visuals in seconds. Todd shares insights on how trust, emotion, and human connection still define powerful branding, even as artificial intelligence transforms the creative process.

The discussion dives into how agencies can use AI responsibly, the importance of crafting meaningful prompts, and why “garbage in, garbage out” applies more than ever. Todd also reflects on building long-term relationships, staying curious after decades in business, and what the next generation of marketers will need to thrive in an AI-powered world.

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