MBS925 - The AI Advantage: Balancing AI and Human Touch in Sports Management with Andy Ballard

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In this episode of the AI Advantage series, Matt Brown sits down with Andy Ballard, CEO of Eastern Sports Management, to explore how AI is reshaping the $120 billion sports tourism industry. Andy shares his journey from teaching and coaching to building sports facilities that serve millions, and how technology now plays a central role in everything from RFP responses to referee audits. Together, they discuss the balance between efficiency and human connection, why AI should be seen as a “doer” rather than a “thinker,” and how exposure to AI in business and education can create lasting impact.

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