MBS910 - The Threshold: Tiny Epic Business, Big Simple Life

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In this episode of The Threshold, Matt, Brent, and Rich dig into what it means to live well without getting lost in the grind. Rich shares his shift from chasing a big, complicated business to building a “tiny epic business” that supports a big, simple life. Brent reflects on the soul-filling joy of watching the sunrise in the Karoo, the power of shared experiences, and why the best moments often cost nothing.

They explore the idea of being a “reluctant adult” — making deliberate choices to hold on to playfulness, belly laughs, and long-form time with friends in a short-form world. Along the way, they unpack the difference between ritual friends and adventure friends, why fewer but deeper relationships matter, and how live, in-person moments are becoming more valuable than ever.

It’s part philosophy, part storytelling, and part gentle reminder that success isn’t just about money or growth — it’s about designing a life you don’t want to escape from.

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