MARKETING WITH SOUL: UnitedHealthcare & Optum

UnitedHealthcare and its Optum subsidiary offer tools to help consumers stay healthier, including a $35/month insulin service and a price matching tool for prescription medications. While they employ tens of thousands of physicians, they don't always market facilities like a hospital or health system might tend to do. 
Join veteran hosts Jared Johnson and Peter Balistrieri as they share lessons we can all learn from marketing health services, as opposed to facilities. (Relevant #7)

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