Join Ian Peterman as he explores the innovative journey of Joanna Power and Paramveer Bhachu, co-founders of Lylo. Find out how a university project during the COVID-19 pandemic led to the creation of an eco-friendly, portable washing machine designed to save water by reusing shower water. The co-founders share their development process, from prototyping to market testing, and discuss the diverse applications of their product in settings like boating, camping, and potentially developing countries. They highlight the design considerations that make Lylo not only functional but also psychologically appealing to consumers.

Notable Moments:

• 00:25 From Shower Thought to Sustainable Solution

• 02:12 Development Journey: Prototyping and Feedback

• 03:36 Exploring Potential: Beyond the Student Market

• 04:57 The Science of Shower Water Recycling

• 06:55 Branding and Market Strategy: Building a Community

• 09:21 Design Insights: Psychology Meets Functionality

• 20:31 Looking Ahead: Commercialization and Impact

About Paramveer Bhachu & Joanna Power:

Paramveer is a brand designer based in London known for pushing boundaries and maintaining optimism in the face of challenges. He strives to design solutions that have a tangible, positive impact. In his previous roles, he has utilized his research, development, and design skills to identify a business' precise needs, managing projects in branding, marketing, packaging, and industrial design.

Joanna, the founder of Lylo, is a graduate of Product Design Engineering from Brunel University London. She is an Innovation Graduate Consultant at Anglian Water's @One Alliance.

Learn more about Paramveer Bhachu & Joanna Power and Lylo:

• https://lyloproducts.co.uk/

• https://www.instagram.com/lyloproducts/

• https://www.linkedin.com/company/lyloproducts/

• https://www.linkedin.com/in/pbhachu/

• https://www.linkedin.com/in/joanna-power-ab7b02151/

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We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

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