Loyalty Metrics Questioned, U.S. Travel Ticks Up, Force Majeure Tightens

Travel’s obsession with loyalty member counts is being challenged, U.S. inbound travel edges up after months of decline, and event planners face stricter force majeure realities as geopolitical risk reshapes contracts. On today’s Skift Daily Briefing, Sarah Dandashy breaks down why loyalty growth doesn’t always translate into lower acquisition costs, how inbound demand remains uneven despite a slight rebound, and why force majeure clauses are becoming more restrictive in a more volatile travel environment. This episode is presented by Lodgify! Articles Referenced: Honorable Mention: @AskAConcierge on IGTravel’s Most Celebrated Number Is Its Most MeaninglessU.S. Travel Breaks 9-Month Losing Streak — But Just BarelyWar, Contracts, and the New Reality of Force Majeure Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.