Low-Risk, Rule-Breaking Marketing with Special Guest J.J. Johnson

Don’t be afraid to rebel—just do it wisely.

Too often, writers stick to the “safe” path when it comes to marketing—social posts, newsletter swaps, maybe a hopeful BookTok attempt, and then wonder why no one’s noticing. The truth? In an overcrowded market, sometimes you need to step a little outside the lines to get seen.

This livestream of the Author Culture Podcast with special guest J.J. Johnson is all about low-risk, high-creativity marketing moves that help authors stand out without burning out—or breaking the bank.

Think: experimental fiction drops on nontraditional platforms, story-first marketing on Substack, Royal Road, small-scale stunts that get people talking, and ways to build a reputation that doesn’t rely on chasing algorithms.

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